◆ PERFORMANCE MARKETING · PRINCIPAL OPERATOR-LED · NO FIXED-TERMS ◆
Performance marketing held to the number, every month.
We work to the same targets your stakeholders care about. If it doesn’t move the bottom line, it doesn’t get our time.
Reviewed internally every fortnight and reallocated on the evidence, not renegotiated once a year when the contract is up.
Tracking, attribution and incrementality rebuilt before we scale anything, because optimising against a broken signal is how accounts quietly lose money.
Revenue, cost of sale and return in one narrative, with what changed and what we recommend next. Not a dashboard nobody opens.
Meta Business
Budgets from £500 to £250k a month
Not an audit. The actual plan: channels, budget split, forecasts and the measurement behind them. Built for your business, yours to keep either way.
Takes two minutes to start. We’ll ask a few questions about the business, then you book a call to walk the strategy through.
Our Triple Guarantee
Reallocation · No Middlemen · Walk-Away
Trusted by growing UK businesses
◆ THE OFFER ◆
A free strategy. Not a free “audit”.
Every agency dangles a free performance audit. You know the drill: a PDF of screenshots, a traffic-light scorecard, and a meeting that turns into a pitch. We don’t audit. We hand you the plan.
THE TYPICAL FREE AUDIT
What everyone else sends over
A scorecard of your account settings
Screenshots of what’s “broken”
A generic best-practice checklist
Benchmarks against “industry averages”
A recommendations slide that means “hire us”
Nothing valuable to the wider business
THE FREE STRATEGY
What you get from us
Your goal, revenue, cost of sale and return, reverse engineered into the exact plan to get there:
The channels selected, and why
The funnels we’d propose mapped
The tracking and landing page work you’ll need
The audiences we’d target
Forecast spend, volume and return
Timelines to expect
Top-level messaging and offer ideas
Seasonality trends in your market
We’ve built these for budgets from £500 a month to £250k a month, for local firms through to corporates, nationwide. If you take the plan and run it without us, fair play. It’s yours.
◆ WHAT WE ACTUALLY DO ◆
We build the system that produces measurable return
Performance marketing is simple to describe and hard to run honestly. Every platform reports its own contribution, every one of them claims the same sale, and the total adds up to more revenue than your bank account has ever seen.
That is why most accounts drift. Budget sits where it has always sat, the channel with the most generous attribution looks like the hero, and the decisions that would actually move the number never get made.
So we rebuild the measurement first, then run the channels against it as one budget. Predictable enough to forecast, repeatable enough to scale, and reported against the numbers your board reads rather than the ones the platforms prefer.
WHAT KILLS RETURN
WHAT STALLS IT
WHAT FIXES IT
The four stages, and what we build for each:
Tracking, server-side events and attribution rebuilt before budget scales, because every decision after this point depends on the signal being real.
Channels planned against each other rather than in isolation, so money moves to whatever is producing instead of sitting where the contract put it.
Reviewed internally every fortnight. Spend follows evidence on a two-week cycle rather than waiting for a quarterly review.
Revenue, cost of sale and return reported monthly in plain language, with the Reallocation Guarantee behind it if the number is not moving.
◆ WHAT A TGMA PERFORMANCE ENGAGEMENT CONTAINS ◆
Full performance marketing strategy
Yours to keep, hire us or not
Value: £[x]
Tracking and attribution rebuild
So the numbers are real before anything gets scaled
Value: £[x]
Paid, search and landing page work
Whatever moves the number this month
Included
Bi-weekly internal reviews and reallocation
Budget and resource moved to wherever the return is highest
Guaranteed
One narrative revenue report a month
Revenue, cost of sale, return and what we recommend next
Included
Direct line to the person running it
No account manager in between
Guaranteed
3 services. 3 contracts. Nobody accountable for your revenue.
Most growing businesses end up on separate terms for marketing services. PPC, SEO and their website, each with its own retainer, its own report and its own list of performance metrics. Each team member is judged on their channel, so each one fights for budget and prioritisation, and none of them is judged on what you’re judged on.
We run all of it as one team on one agreement, billed against the numbers your stakeholders read: revenue, cost of sale, return. That changes how the time gets spent. If search is moving the number this month and social isn’t, the hours go to search. Not because it’s the service you bought, but because it’s where the return is.
That’s why we can guarantee reallocation. Time follows the return. → See The TGMA Guarantee
THEM
PPC agency
Reports: clicks
12-month contract · own retainer
SEO agency
Reports: rankings
12-month contract · own retainer
Web agency
Reports: page speed
12-month contract · own retainer
US
Search · Paid · Site · CRM
Reports: revenue, cost of sale and return, with concise commentary that lets you make the right decisions easily.
30-day terms · effort follows the return
1 Team. 1 Agreement. 1 Target.
◆ PRINCIPAL OPERATORS, NOT ACCOUNT MANAGERS ◆
Your account is led by a principal operator, matched to the plan
Every TGMA account is led by a principal operator: someone who has run performance budgets at scale and is accountable for the number on your account.
And your operator isn’t whoever has capacity that week. They’re matched to your account on what your strategy actually contains: the channels, the funnels, the industry. You talk to them directly. No account managers relaying messages, no juniors learning on your budget, no waiting for the monthly catch-up to find out what’s going on.
◆ TGMA CREDENTIALS ◆
UK ad spend accounts managed
turnover companies marketing managed
monthly budgets handled
GUARANTEED: NO MIDDLEMEN. If account managers ever end up between you and the people doing the work, that month is free.
◆ 3 GUARANTEES. ON EVERY ACCOUNT. ◆
The TGMA Guarantee
Most agencies guarantee nothing. We give you 3: what we’ll do, and exactly what it costs us if we don’t do it.
A
“If anything we’re doing hasn’t moved your bottom line after 60 days, we move that time to something that will, at no extra cost, and tell you why.”
What it means: you never keep paying for a channel that isn’t producing, just because it’s where the terms started.
B
“Your account is led by a principal operator, and you deal directly with the people doing the work. If middlemen ever end up between you and them, that month is free.”
What it means: no account managers relaying messages, no juniors learning on your budget. The people you talk to are the people on the tools.
C
“Everything we build is yours from day one: accounts, data, tracking, site. Leave on 30 days’ notice and take all of it.”
What it means: you stay because it’s working, not because leaving is painful.
Agreed on day one. No small print.
◆ THE FINE PRINT, WITHOUT THE FINE PRINT ◆
What you won’t get from us
The reasons businesses leave agencies, and why they don’t happen here.
We guarantee the standard of work, not a seat. Whoever leads your account is an industry-experienced operator held to the same bar, so if the person changes, the quality doesn’t.
You’re on 30-day rolling terms, so there’s no renewal to hide a hike behind. Fees are reviewed annually, or when you ask for more resource. Never mid-stream, never a surprise on an invoice.
The same attention in month twelve as month one. Your report shows where the time went and how much it moved the needle.
Clicks, impressions and rankings are inputs. You’re reported on revenue, cost of sale and ROI, because that’s what you’re measured on.
One agreement covering search, paid, site, CRM, and anything else digital with the knowledge to work across all of them. Time follows the return.
One narrative each month: where you are, what changed, what we recommend next and why. You make the call; we do the fact-finding and distill it into a digestible commentary.
◆ RESULTS ◆
The work behind the numbers
A sample of accounts we run, with the outcomes your board would care about rather than the vanity metrics.
◆ HOW IT WORKS ◆
From first call to compounding results
No long onboarding, no mystery. Here is exactly what happens once you request a callback.
A principal operator reviews your business, market and numbers, then takes you through the complete strategy. Yours to keep, hire us or not.
The bottom-line number we’re accountable for is agreed up front, with the 3 guarantees. 30-day terms.
Tracking first, so the number is real. Then campaigns, pages and CRM built by the person who planned them.
Bi-weekly internal reviews, resource moved to wherever the return is, with a narrative report a month.
What does it cost, and why isn’t it a per-channel retainer?
One agreement, one fee, sized to the resource your strategy needs rather than the number of channels on the invoice. Per-channel retainers punish you for doing marketing properly: add email, pay again; add CRO, pay again. We price against the bottom-line target we’re accountable for, and we’ve run this for businesses spending £500 a month through to £250k. Your fee is agreed up front and reviewed annually, or when you ask us for more resource. Never mid-stream, never a surprise on an invoice.
Are we tied into a contract? → Walk-Away Guarantee
Who owns the ad accounts, the site and the data? → Walk-Away Guarantee
Every platform claims the same sale. How do you handle attribution?
What budget does performance marketing need?
Who actually runs the account? → No-Middlemen Guarantee
What happens if you’re not moving the number? → Reallocation Guarantee
We already have an agency. Can you review what they’re doing?
Is performance marketing the same as PPC?
We already have good ROAS. What would you change?
◆ NOT READY TO TALK? ◆
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Free full strategy, yours whether you hire us or not
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