◆ EBAY ADS · PRINCIPAL OPERATOR-LED · NO FIXED-TERMS ◆

eBay Ads Management Measured On Profit, Not Promoted Listings Spend

eBay Ads Management Measured On Profit, Not Promoted Listings Spend

eBay Ads Management Measured On Profit, Not Promoted Listings Spend

Promoted Listings are easy to switch on and easy to overpay for. A blanket ad rate pays extra on the items that would have sold anyway and underfunds the ones that could win. What matters is what is left after final value fees, postage and cost of goods.

Promoted Listings are easy to switch on and easy to overpay for. A blanket ad rate pays extra on the items that would have sold anyway and underfunds the ones that could win. What matters is what is left after final value fees, postage and cost of goods.

Judged on profit after eBay fees.

Judged on profit after eBay fees.

Final value fees, promoted listing rates and postage are built into the model, so an ad rate that looks cheap is not quietly taking the margin.

Ad rates set per listing, not across the shop.

Ad rates set per listing, not across the shop.

Blanket promoted listing rates overpay on items that would have sold anyway. Rates are set by item, margin and how contested the category is.

Listing quality fixed before spend is scaled.

Listing quality fixed before spend is scaled.

Titles, item specifics, images and postage settings decide whether the click converts. Spending harder on a weak listing just funds eBay.

Google Partner

Meta Business

Budgets from £500 to £250k a month

Get your free eBay Ads plan

Get your free eBay Ads plan

Not an audit. The actual plan: channels, funnels, budgets, timelines, messaging, offers. Built for your business, yours to keep either way.

Takes two minutes to start. We’ll ask a few questions about the business, then you book a call to walk the strategy through.

Our Triple Guarantee
Reallocation · No Middlemen · Walk-Away

Trusted by growing UK businesses

WeBuyAnyPhone
Onecom
Outside The Box
Natural Paving Store
FHI
Stirling Skin

◆ HOW WE OPERATE ◆

3 Things True Of Every eBay Account We Run

3 Things True Of Every eBay Account We Run

3 Things True Of Every eBay Account We Run

Marketplace margins are thin. The standard accounts for that.

Marketplace margins are thin. The standard accounts for that.

Judged on money kept

Judged on money kept

We work to profit after final value fees, postage and cost of goods, so the account is optimised for what you bank rather than for a headline ad return.

Rates set item by item

Rates set item by item

A single shop-wide ad rate is the most common and most expensive mistake on eBay. Rates are set by margin, competition and how much the listing needs the help.

Listing before budget

Listing before budget

Titles, item specifics, images and postage settings decide whether a click converts. Spending into a weak listing is the fastest way to lose money here.

What eBay Ads Is Actually Good For

What eBay Ads Is Actually Good For

What eBay Ads Is Actually Good For

Buyers already searching a marketplace, with a competitor one scroll away.

Buyers already searching a marketplace, with a competitor one scroll away.

BEST USED FOR

Winning visibility in crowded categories where organic placement alone is not enough

Launching new listings that have no sales history to rank on yet

Defending your best sellers from competitors promoting against them

Clearing slow or seasonal stock where holding costs are eating the margin

Scaling a shop that already converts well but is capped by exposure

WHO IT FITS

Sellers with enough margin to survive final value fees, postage and an ad rate

Businesses running eBay as a real channel rather than a leftover listing feed

Shops with a catalogue where some items are clearly more profitable than others

Anyone whose Promoted Listings spend has grown without the profit following it

◆ HOW WE DELIVER IT ◆

How We Run eBay Ads

How We Run eBay Ads

How We Run eBay Ads

Rates set on economics, listings fixed first, and honest maths about what promotion actually caused.

Rates set on economics, listings fixed first, and honest maths about what promotion actually caused.

01

01

Margin modelled before any rate is set

Margin modelled before any rate is set

Final value fees, postage, packaging and cost of goods go into the model first, so the ad rate has a ceiling based on what the item actually earns.

02

02

Rates tuned listing by listing

Rates tuned listing by listing

High-margin and contested items carry a higher rate, and items that already sell organically carry far less. Blanket rates are where most eBay ad budget disappears.

03

03

Listings fixed before spend is scaled

Listings fixed before spend is scaled

Item specifics, titles, images and postage options are corrected first, because eBay search ranks on conversion and a promoted weak listing stays weak.

04

04

Organic and promoted read together

Organic and promoted read together

We report promoted sales against total shop revenue, so you can see whether promotion is buying incremental orders or paying again for ones you already had.

◆ PRINCIPAL OPERATORS, NOT ACCOUNT MANAGERS ◆

Your eBay Ads account is led by a principal operator, not passed down a pod

Your eBay Ads account is led by a principal operator, not passed down a pod

Your eBay Ads account is led by a principal operator, not passed down a pod

A principal operator is the person who builds and runs your account, not a manager relaying instructions to someone you will never meet. They own the strategy, the hands-on work and the numbers it produces.

A principal operator is the person who builds and runs your account, not a manager relaying instructions to someone you will never meet. They own the strategy, the hands-on work and the numbers it produces.

The standard their work is held to is the one TGMA was built on: media run in-house and in agency, on budgets from £500 to £250k a month, in accounts inside the top 1% of UK ad spend. Whoever leads your account is held to that bar, and stays on it rather than rotating off.

The standard their work is held to is the one TGMA was built on: media run in-house and in agency, on budgets from £500 to £250k a month, in accounts inside the top 1% of UK ad spend. Whoever leads your account is held to that bar, and stays on it rather than rotating off.

Top 1%

Top 1%

of UK ad spend managed

£200m+

£200m+

turnover companies marketing managed

£500–£250k

£500–£250k

monthly budgets handled

“You are buying an operator who happens to sit outside your building.”

“You are buying an operator who happens to sit outside your building.”

GUARANTEED: NO MIDDLEMEN. If an account manager ever ends up between you and the person doing the work, that month is free.

◆ 3 GUARANTEES. ON EVERY ACCOUNT. ◆

The TGMA Guarantee

The TGMA Guarantee

The TGMA Guarantee

Most agencies guarantee nothing. We give you three: what we will do, and exactly what it costs us if we do not.

A

The Reallocation Guarantee

The Reallocation Guarantee

“If anything we’re doing hasn’t moved your bottom line after 60 days, we move that time to something that will, at no extra cost, and tell you why.”

What it means: you never keep paying for a channel that isn’t producing, just because that’s where the terms started.

B

The No-Middlemen Guarantee

The No-Middlemen Guarantee

“Your account is led by a principal operator, and you deal directly with the people doing the work. If middlemen ever end up between you and them, that month is free.”

What it means: no account managers relaying messages, no juniors learning on your budget. The people you talk to are the people on the tools.

C

The Walk-Away Guarantee

The Walk-Away Guarantee

“Everything we build is yours from day one: accounts, data, tracking, site. Leave on 30 days’ notice and take all of it.”

What it means: you stay because it’s working, not because leaving is painful.

Agreed on day one. No small print.

◆ FAQ ◆

Questions Businesses Ask About eBay Ads

Questions Businesses Ask About eBay Ads

Questions Businesses Ask About eBay Ads

What ad rate should we be using?

Should we fix the listings before advertising?

Are we just paying extra for sales we would have got anyway?

Do you work with Promoted Listings Standard or Advanced?

Will promoting hurt our organic placement?

How much budget do we need?

Get a free eBay Ads plan

Get a free eBay Ads plan

Get a free eBay Ads plan

Tell us where you are and we will tell you frankly what is working, what is not, and what we would do about it. The plan is yours to keep, whether you hire us or not.

Tell us where you are and we will tell you frankly what is working, what is not, and what we would do about it. The plan is yours to keep, whether you hire us or not.

Free full strategy, yours whether you hire us or not

Replies within 2 working days

3 guarantees and 30-day terms if you go ahead

Get your free eBay Ads plan

Get your free eBay Ads plan

Not an audit. The actual plan: channels, funnels, budgets, timelines, messaging, offers. Built for your business, yours to keep either way.

Takes two minutes to start. We’ll ask a few questions about the business, then you book a call to walk the strategy through.

Our Triple Guarantee
Reallocation · No Middlemen · Walk-Away