◆ SOCIAL MEDIA MARKETING · PRINCIPAL OPERATOR-LED · NO FIXED-TERMS ◆
Social media that creates demand, not a content calendar.
Search captures the people already looking, and there are only so many of them. Social is one of the few places you can create the demand that search then captures.
On every social platform the targeting is largely automated now. What you say and how you say it decides the cost per acquisition, so creative volume is the real budget line.
Social gets under-credited by last click and over-credited by the platforms themselves. We report against your revenue, branded search and direct traffic together.
The same creative, tested organically and scaled with budget where it earns it, rather than two teams working to two different definitions of success.
Meta Business
Budgets from £500 to £250k a month
Not an audit. The actual plan: platforms, creative angles, budgets, forecasts and how we would measure it. Built for your business, yours to keep either way.
Takes two minutes to start. We’ll ask a few questions about the business, then you book a call to walk the strategy through.
Our Triple Guarantee
Reallocation · No Middlemen · Walk-Away
Trusted by growing UK businesses
◆ THE OFFER ◆
A free strategy. Not a free “audit”.
Every agency dangles a free social audit. You know the drill: a PDF of screenshots, a traffic-light scorecard, and a meeting that turns into a pitch. We don’t audit. We hand you the plan.
THE TYPICAL FREE AUDIT
What everyone else sends over
A scorecard of your account settings
Screenshots of what’s “broken”
A generic best-practice checklist
Benchmarks against “industry averages”
A recommendations slide that means “hire us”
Nothing valuable to the wider business
THE FREE STRATEGY
What you get from us
Your goal, demand, enquiries or orders, and the cost of producing them, reverse engineered into the exact plan to get there:
The channels selected, and why
The funnels we’d propose mapped
The creative and measurement you’ll need
The audiences we’d target
Forecast spend, reach and acquisition cost
Timelines to expect
Top-level messaging and offer ideas
Seasonality trends in your market
We’ve built these for local firms through to £200m groups, on budgets from £500 a month to £250k. If you take the plan and run it without us, fair play. It’s yours.
◆ WHAT WE ACTUALLY DO ◆
We build social that produces demand you can measure
Most social media budgets are spent on consistency rather than on outcomes. A calendar gets filled, engagement is reported, and nobody can say what any of it caused.
The honest position is that followers and engagement rate are not the point for most businesses. What social is genuinely good at is putting a compelling idea in front of a large number of relevant people who were not looking for you, cheaply and repeatedly.
So we don’t sell you a posting schedule. We build the creative, run the paid distribution behind it, and measure it against the demand it produced: enquiries, orders, branded search and direct traffic.
WHAT WASTES SOCIAL BUDGET
WHAT STALLS IT
WHAT MAKES IT WORK
The four stages, and what we build for each:
Where your buyers actually spend attention, and where the format suits what you sell. Being on all of them badly is worse than being on one properly.
The real media buy. Angles, hooks and formats produced and tested continuously, because fatigue on social is measured in days rather than months.
Organic reach is small and getting smaller. Paid is how a good idea reaches enough of the right people to change a demand curve.
Enquiries, orders, branded search and direct traffic read together, because social is consistently under-credited by last click and over-credited by the platforms.
◆ WHAT A TGMA SOCIAL ENGAGEMENT CONTAINS ◆
Full social media strategy
Yours to keep, hire us or not
Free
Tracking and demand measurement setup
So social is judged on what it caused, not what it claimed
Included
Creative production and paid distribution
Whatever moves demand this month
Included
Bi-weekly internal reviews and reallocation
Budget moved behind the angles that are working
Guaranteed
One narrative report a month
Demand created, blended acquisition cost and what we recommend next
Included
Direct line to the person running it
No account manager in between
Guaranteed
◆ WHY REVENUE, NOT CHANNELS ◆
3 services. 3 contracts. Nobody accountable for your revenue.
Most businesses end up with social on separate terms from everything else. A content retainer reporting reach and engagement, a paid agency reporting ROAS, and nobody joining the two together even though they are the same audience seeing the same brand.
We run it as one team on one agreement, billed against the numbers your stakeholders read: enquiries or orders, blended cost of acquisition, revenue. That changes how the time gets spent. If one creative angle is producing and the rest are not, the budget goes behind that angle rather than being spread evenly for the sake of the calendar.
That’s why we can guarantee reallocation. Time follows the return. → See The TGMA Guarantee
THEM
Content agency
Reports: reach
12-month contract · own retainer
Paid social agency
Reports: in-platform ROAS
12-month contract · own retainer
Creative agency
Reports: engagement rate
12-month contract · own retainer
US
Creative · Paid · Organic · Measurement
Reports: enquiries or orders, blended cost of acquisition and revenue, with concise commentary that lets you make the right decisions easily.
30-day terms · effort follows the return
1 Team. 1 Agreement. 1 Target.
▲ 44%
Reported: demand created · blended CAC · revenue
TGMA · your operator
The new creative angle is beating everything else we’ve run — shifting budget behind it today ✓
make three more like it
Typically replies in minutes
◆ PRINCIPAL OPERATORS, NOT ACCOUNT MANAGERS ◆
Your social is led by a principal operator, matched to the plan
Every TGMA account is led by a principal operator: someone who has run paid social at scale rather than only managed a content schedule.
And your operator isn’t whoever has capacity that week. They’re matched to your account on what your strategy actually contains: the platforms, the creative, the category. You talk to them directly. No account managers relaying messages, no juniors learning on your budget, no waiting for the monthly catch-up to find out what’s going on.
◆ TGMA CREDENTIALS ◆
UK ad spend accounts managed
turnover companies marketing managed
monthly budgets handled
GUARANTEED: NO MIDDLEMEN. If account managers ever end up between you and the people doing the work, that month is free.
◆ 3 GUARANTEES. ON EVERY ACCOUNT. ◆
The TGMA Guarantee
Most agencies guarantee nothing. We give you 3: what we’ll do, and exactly what it costs us if we don’t do it.
A
“If anything we’re doing hasn’t moved your bottom line after 60 days, we move that time to something that will, at no extra cost, and tell you why.”
What it means: you never keep paying for a channel that isn’t producing, just because it’s where the terms started.
B
“Your account is led by a principal operator, and you deal directly with the people doing the work. If middlemen ever end up between you and them, that month is free.”
What it means: no account managers relaying messages, no juniors learning on your budget. The people you talk to are the people on the tools.
C
“Everything we build is yours from day one: accounts, data, tracking, site. Leave on 30 days’ notice and take all of it.”
What it means: you stay because it’s working, not because leaving is painful.
Agreed on day one. No small print.
◆ THE FINE PRINT, WITHOUT THE FINE PRINT ◆
What you won’t get from us
The reasons businesses leave agencies, and why they don’t happen here.
We guarantee the standard of work, not a seat. Whoever leads your account is an industry-experienced operator held to the same bar, so if the person changes, the quality doesn’t.
You’re on 30-day rolling terms, so there’s no renewal to hide a hike behind. Fees are reviewed annually, or when you ask for more resource. Never mid-stream, never a surprise on an invoice.
The same attention in month twelve as month one. Your report shows where the time went and how much it moved the needle.
Clicks, impressions and rankings are inputs. You’re reported on revenue, cost of sale and ROI, because that’s what you’re measured on.
One agreement covering search, paid, site, CRM, and anything else digital with the knowledge to work across all of them. Time follows the return.
One narrative each month: where you are, what changed, what we recommend next and why. You make the call; we do the fact-finding and distill it into a digestible commentary.
◆ RESULTS ◆
The work behind the numbers
A sample of accounts we run, with the outcomes your board would care about rather than the vanity metrics.
◆ HOW IT WORKS ◆
From first call to compounding results
No long onboarding, no mystery. Here is exactly what happens once you request a callback.
A principal operator reviews your business, market and numbers, then takes you through the complete strategy. Yours to keep, hire us or not.
The bottom-line number we’re accountable for is agreed up front, with the 3 guarantees. 30-day terms.
Tracking first, so the number is real. Then campaigns, pages and CRM built by the person who planned them.
Bi-weekly internal reviews, resource moved to wherever the return is, with a narrative report a month.
What does it cost, and why isn’t it a per-channel retainer?
One agreement, one fee, sized to the resource your strategy needs rather than the number of channels on the invoice. Per-channel retainers punish you for doing marketing properly: add email, pay again; add CRO, pay again. We price against the bottom-line target we’re accountable for, and we’ve run this for businesses spending £500 a month through to £250k. Your fee is agreed up front and reviewed annually, or when you ask us for more resource. Never mid-stream, never a surprise on an invoice.
Are we tied into a contract? → Walk-Away Guarantee
Who owns the ad accounts, the site and the data? → Walk-Away Guarantee
Do followers and engagement matter at all?
We do not have anyone to make content. Is that a problem?
Who actually runs the account? → No-Middlemen Guarantee
What happens if you’re not moving the number? → Reallocation Guarantee
We already have an agency. Can you review what they’re doing?
Which platform should we be on?
How do we know social is doing anything?
◆ NOT READY TO TALK? ◆
Not ready to talk? Start here.
Pick the one that sounds like you.
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Free full strategy, yours whether you hire us or not
Replies within 2 working days
3 guarantees and 30-day terms if you go ahead