◆ MARKETING CONSULTANCY · STRATEGY AND DIRECTION ONLY · NO FIXED-TERMS ◆
The plan and the direction. Your team does the rest.
The same operators who run accounts at the top 1% of UK ad spend, applied to steering your team rather than replacing it.
A plan written to be delivered by the people and budget you actually have, not an idealised one that assumes resource you cannot get.
Targets agreed, progress reviewed on a fixed cadence, and honest challenge when something is not working. All at a fraction of a managed engagement.
£200m+ turnover companies, top 1% UK ad spend accounts, and the case studies below. The advice comes from having done it, not from having read about it.
Meta Business
Budgets from £500 to £250k a month
Not an audit. The actual plan: channels, priorities, targets and the sequence to deliver them. Built for your team, yours to keep either way.
Takes two minutes to start. We’ll ask a few questions about the business, then you book a call to walk the strategy through.
Our Triple Guarantee
Reallocation · No Middlemen · Walk-Away
Trusted by growing UK businesses
◆ THE OFFER ◆
A free strategy. Not a free “audit”.
Every consultancy dangles a free audit. You know the drill: a PDF of screenshots, a traffic-light scorecard, and a meeting that turns into a pitch. We don’t audit. We hand you the plan, and you are free to run it without us.
THE TYPICAL FREE AUDIT
What everyone else sends over
A scorecard of your account settings
Screenshots of what’s “broken”
A generic best-practice checklist
Benchmarks against “industry averages”
A recommendations slide that means “hire us”
Nothing valuable to the wider business
THE FREE STRATEGY
What you get from us
Your goal, revenue, profit and customer growth, reverse engineered into a plan your own team can deliver:
The channels selected, and why
The funnels we’d propose mapped
The priorities, in the order to do them
The audiences we’d target
Forecast investment and expected return
Timelines to expect
Top-level messaging and offer ideas
Seasonality trends in your market
We’ve built these for in-house teams of one through to full marketing departments inside £200m groups. If you take the plan and run it without us, fair play. It’s yours.
◆ WHAT WE ACTUALLY DO ◆
We set the direction. Your team runs it.
Most in-house marketing teams are not short of effort. They are short of a decision about what matters most this quarter, and of someone senior enough to defend that decision when everyone in the business wants something different.
The result is a team working hard across nine things, none of which are finished, and a board asking why the number has not moved. Adding an agency rarely fixes it, because it adds a tenth thing rather than removing eight.
So we don’t take the work off you. We decide what matters, write the plan your team can actually deliver, set the targets it will be judged on, and review it on a fixed cadence. You keep the capability in-house. We supply the judgement.
WHAT STALLS IN-HOUSE TEAMS
WHAT CAUSES IT
WHAT FIXES IT
The four things we take on, and the one thing we don’t:
Which channels, in what order, at what budget, and why. Written to be delivered by the team and budget you actually have this year.
What good looks like, how it will be measured and which numbers the board should be shown. Most in-house teams are judged on metrics nobody chose deliberately.
A fixed cadence of reviews where the work is held against the plan, with honest challenge and a clear call on what to stop doing.
Your people get better at the thing rather than more dependent on us. The aim is that you need us less over time, not more.
◆ WHAT A TGMA CONSULTANCY ENGAGEMENT CONTAINS ◆
Full marketing strategy and priority plan
Yours to keep, hire us or not
Free
Targets, measurement and board reporting framework
So the team is judged on numbers that matter
Included
Scheduled strategy and review sessions
Direction, challenge and decisions on a fixed cadence
Included
Access to the operator between sessions
For the decisions that cannot wait for the next review
Included
Account and campaign setup, or day-to-day management
Not part of consultancy. If you need that, take the managed service instead
Not included
Direct line to the person advising you
No account manager in between
Guaranteed
◆ WHY REVENUE, NOT CHANNELS ◆
3 services. 3 contracts. Nobody accountable for your revenue.
The usual alternative is to hire an agency per channel. PPC, SEO and the website, each with its own retainer, its own report and its own definition of success. Your in-house team ends up coordinating suppliers instead of marketing, and nobody is accountable for the number your board actually reads.
Consultancy inverts that. One senior operator sets the direction across everything, your team executes with the context they already have, and the whole thing is judged on revenue, cost of sale and return. If search matters more than social this quarter, we say so and the team moves.
That’s why we can guarantee reallocation. Time follows the return. → See The TGMA Guarantee
THEM
PPC agency
Reports: clicks
12-month contract · own retainer
SEO agency
Reports: rankings
12-month contract · own retainer
Web agency
Reports: page speed
12-month contract · own retainer
US
One plan · One set of targets · Senior direction
Reviewed against revenue, cost of sale and return, with honest challenge when something is not working and a clear call on what to stop.
30-day terms · effort follows the return
1 Team. 1 Agreement. 1 Target.
▲ 35%
Reported: revenue · cost of sale · return
TGMA · your operator
Your team’s search test worked. Here’s what I’d put in front of the board, and what I’d prioritise next quarter ✓
useful, thanks
Typically replies in minutes
◆ PRINCIPAL OPERATORS, NOT ACCOUNT MANAGERS ◆
Your plan is written by a principal operator, not a strategist who has never run an account
Every TGMA engagement is led by a principal operator: someone who has personally run the channels they are advising you on, at budgets from £500 to £250k a month, in accounts inside the top 1% of UK ad spend.
That matters more in consultancy than anywhere else. Advice from someone who has never been accountable for a number tends to be theoretically correct and practically undeliverable. You talk to the operator directly. No account managers relaying messages, no juniors writing the strategy.
◆ TGMA CREDENTIALS ◆
UK ad spend accounts managed
turnover companies marketing managed
monthly budgets handled
GUARANTEED: NO MIDDLEMEN. If account managers ever end up between you and the people doing the work, that month is free.
◆ 3 GUARANTEES. ON EVERY ACCOUNT. ◆
The TGMA Guarantee
Most agencies guarantee nothing. We give you 3: what we’ll do, and exactly what it costs us if we don’t do it.
A
“If anything we’re doing hasn’t moved your bottom line after 60 days, we move that time to something that will, at no extra cost, and tell you why.”
What it means: you never keep paying for a channel that isn’t producing, just because it’s where the terms started.
B
“Your account is led by a principal operator, and you deal directly with the people doing the work. If middlemen ever end up between you and them, that month is free.”
What it means: no account managers relaying messages, no juniors learning on your budget. The people you talk to are the people on the tools.
C
“Everything we build is yours from day one: accounts, data, tracking, site. Leave on 30 days’ notice and take all of it.”
What it means: you stay because it’s working, not because leaving is painful.
Agreed on day one. No small print.
◆ THE FINE PRINT, WITHOUT THE FINE PRINT ◆
What you won’t get from us
The reasons businesses leave agencies, and why they don’t happen here.
We guarantee the standard of work, not a seat. Whoever leads your account is an industry-experienced operator held to the same bar, so if the person changes, the quality doesn’t.
You’re on 30-day rolling terms, so there’s no renewal to hide a hike behind. Fees are reviewed annually, or when you ask for more resource. Never mid-stream, never a surprise on an invoice.
The same attention in month twelve as month one. Your report shows where the time went and how much it moved the needle.
Clicks, impressions and rankings are inputs. You’re reported on revenue, cost of sale and ROI, because that’s what you’re measured on.
One agreement covering search, paid, site, CRM, and anything else digital with the knowledge to work across all of them. Time follows the return.
One narrative each month: where you are, what changed, what we recommend next and why. You make the call; we do the fact-finding and distill it into a digestible commentary.
◆ RESULTS ◆
The work behind the numbers
A sample of accounts we run, with the outcomes your board would care about rather than the vanity metrics.
◆ HOW IT WORKS ◆
From first call to compounding results
No long onboarding, no mystery. Here is exactly what happens once you request a callback.
A principal operator reviews your business, market and numbers, then takes you through the complete strategy. Yours to keep, hire us or not.
The bottom-line number we’re accountable for is agreed up front, with the 3 guarantees. 30-day terms.
Tracking first, so the number is real. Then campaigns, pages and CRM built by the person who planned them.
Bi-weekly internal reviews, resource moved to wherever the return is, with a narrative report a month.
What does it cost, and why isn’t it a per-channel retainer?
One agreement, one fee, sized to the resource your strategy needs rather than the number of channels on the invoice. Per-channel retainers punish you for doing marketing properly: add email, pay again; add CRO, pay again. We price against the bottom-line target we’re accountable for, and we’ve run this for businesses spending £500 a month through to £250k. Your fee is agreed up front and reviewed annually, or when you ask us for more resource. Never mid-stream, never a surprise on an invoice.
Are we tied into a contract? → Walk-Away Guarantee
Who owns the ad accounts, the site and the data? → Walk-Away Guarantee
So you do not actually run anything?
What if we do not have an in-house team?
Who actually runs the account? → No-Middlemen Guarantee
What happens if you’re not moving the number? → Reallocation Guarantee
We already have an agency. Can you review what they’re doing?
How often would we actually speak?
Can you review the agency we already use?
◆ NOT READY TO TALK? ◆
Not ready to talk? Start here.
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Free full strategy, yours whether you hire us or not
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3 guarantees and 30-day terms if you go ahead