◆ ECOMMERCE MARKETING · PRINCIPAL OPERATOR-LED · NO FIXED-TERMS ◆
Ecommerce marketing that scales your profit.
Demand built around the products with margin worth buying, across paid, organic and marketplaces, rather than whatever the platform finds cheapest to sell.
Budgets worked to contribution after cost of goods, shipping, returns and fees, so growth in orders actually shows up at the bottom of the P&L.
Bundling, merchandising and the on-site work that lifts what each customer spends before you pay to acquire another one.
Most stores are built on one source of demand. Knowing when to add the next one, and how to do it without destabilising the first, is what decides whether growth continues.
Meta Business
Budgets from £500 to £250k a month
Not an audit. The actual plan: channels, offers, budgets, forecasts and the store work behind them. Built for your store, yours to keep either way.
Takes two minutes to start. We’ll ask a few questions about the business, then you book a call to walk the strategy through.
Our Triple Guarantee
Reallocation · No Middlemen · Walk-Away
Trusted by growing UK businesses
◆ THE OFFER ◆
A free strategy. Not a free “audit”.
Every agency dangles a free store audit. You know the drill: a PDF of screenshots, a traffic-light scorecard, and a meeting that turns into a pitch. We don’t audit. We hand you the plan.
THE TYPICAL FREE AUDIT
What everyone else sends over
A scorecard of your account settings
Screenshots of what’s “broken”
A generic best-practice checklist
Benchmarks against “industry averages”
A recommendations slide that means “hire us”
Nothing valuable to the wider business
THE FREE STRATEGY
What you get from us
Your goal, orders, profit and repeat revenue, reverse engineered into the exact plan to get there:
The channels selected, and why
The funnels we’d propose mapped
The store and tracking work you’ll need
The audiences we’d target
Forecast spend, orders and return
Timelines to expect
Top-level messaging and offer ideas
Seasonality trends in your market
We’ve built these for stores turning over £20k a month through to £200m groups, on budgets from £500 a month to £250k. If you take the plan and run it without us, fair play. It’s yours.
◆ WHAT WE ACTUALLY DO ◆
We build the system that grows an ecommerce business
The quickest way to kill a store is to run out of profitable demand. Most stores that stall are not badly run. They have simply reached the ceiling of the one channel that built them, and adding the next one is a different skill to optimising the first.
Growth in ecommerce comes from a small number of places: more orders, better margin on each one, a higher average order value, customers who return without being bought again, and a wider mix of channels bringing them in. Almost everything worth doing sits under one of those.
So we don’t sell you a channel. We work out which of them has hit its ceiling, build the system that lifts it, and report against the number rather than the activity. Predictable enough to forecast, repeatable enough to scale, and owned by you, not rented from us.
WHAT KILLS STORES
WHAT STALLS THEM
WHAT FIXES IT
The five levers, and what we build for each:
Paid search, shopping, paid social and marketplaces planned as one budget and pointed at the products and audiences that can carry an acquisition cost.
Spend worked to contribution after cost of goods, shipping, returns and fees. Products that cannot carry the acquisition cost stop being advertised.
Bundling, merchandising, thresholds and the on-site work that raises basket size before you pay to bring anybody else in.
Email, SMS and CRM flows built around the second and third order, so retention becomes forecastable revenue.
Adding a second and third source of demand without destabilising the first. This is usually what unlocks the next stage for a store that has plateaued.
◆ WHAT A TGMA ECOMMERCE ENGAGEMENT CONTAINS ◆
Full ecommerce strategy
Yours to keep, hire us or not
Free
Tracking, feed and attribution rebuild
So ROAS and margin are real before anything gets optimised
Included
Performance marketing, storefront and CRM work
Whatever moves revenue and margin this month
Included
Channel expansion, planned and sequenced
Adding the next source of demand without destabilising the current one
Included
Bi-weekly internal reviews and reallocation
Budget and resource moved to wherever the return is highest
Guaranteed
One narrative revenue report a month
Revenue, ROAS, margin and repeat rate, and what we recommend next
Included
Direct line to the person running it
No account manager in between
Guaranteed
◆ WHY REVENUE, NOT CHANNELS ◆
3 services. 3 contracts. Nobody accountable for your revenue.
Most growing stores end up on separate terms for marketing services. PPC, SEO, email and the store itself, each with its own retainer, its own report and its own list of performance metrics. Each team member is judged on their channel, so each one fights for budget and prioritisation, and none of them is judged on what you’re judged on.
We run all of it as one team on one agreement, billed against the numbers you actually read: revenue, contribution after fees, return on spend. That changes how the time gets spent. If paid social is moving the number this month and search isn’t, the hours go to paid social. Not because it’s the service you signed terms for, but because it’s where the return is.
That’s why we can guarantee reallocation. Time follows the return. → See The TGMA Guarantee
THEM
PPC agency
Reports: ROAS
12-month contract · own retainer
SEO agency
Reports: rankings
12-month contract · own retainer
Email agency
Reports: open rates
12-month contract · own retainer
US
Paid · Search · Store · Email
Reports: revenue, contribution after fees and return on spend, with concise commentary that lets you make the right decisions easily.
30-day terms · effort follows the return
1 Team. 1 Agreement. 1 Target.
▲ 34%
Reported: revenue · contribution after fees · ROAS
TGMA · your operator
Returns were eating the margin on the bundle — swapped the offer and pulled spend off it. Contribution back up ✓
that’s the margin protected
Typically replies in minutes
◆ PRINCIPAL OPERATORS, NOT ACCOUNT MANAGERS ◆
Your store is led by a principal operator, matched to the plan
Every TGMA account is led by a principal operator: someone who has experience running marketing and driving growth for stores like yours.
And your operator isn’t whoever has capacity that week. They’re matched to your account on what your strategy actually contains: the channels, the platform, the category. You talk to them directly. No account managers relaying messages, no juniors learning on your budget, no waiting for the monthly catch-up to find out what’s going on.
◆ TGMA CREDENTIALS ◆
UK ad spend accounts managed
turnover companies marketing managed
monthly budgets handled
GUARANTEED: NO MIDDLEMEN. If account managers ever end up between you and the people doing the work, that month is free.
◆ 3 GUARANTEES. ON EVERY ACCOUNT. ◆
The TGMA Guarantee
Most agencies guarantee nothing. We give you 3: what we’ll do, and exactly what it costs us if we don’t do it.
A
“If anything we’re doing hasn’t moved your bottom line after 60 days, we move that time to something that will, at no extra cost, and tell you why.”
What it means: you never keep paying for a channel that isn’t producing, just because it’s where the terms started.
B
“Your account is led by a principal operator, and you deal directly with the people doing the work. If middlemen ever end up between you and them, that month is free.”
What it means: no account managers relaying messages, no juniors learning on your budget. The people you talk to are the people on the tools.
C
“Everything we build is yours from day one: accounts, data, tracking, site. Leave on 30 days’ notice and take all of it.”
What it means: you stay because it’s working, not because leaving is painful.
Agreed on day one. No small print.
◆ THE FINE PRINT, WITHOUT THE FINE PRINT ◆
What you won’t get from us
The reasons businesses leave agencies, and why they don’t happen here.
We guarantee the standard of work, not a seat. Whoever leads your account is an industry-experienced operator held to the same bar, so if the person changes, the quality doesn’t.
You’re on 30-day rolling terms, so there’s no renewal to hide a hike behind. Fees are reviewed annually, or when you ask for more resource. Never mid-stream, never a surprise on an invoice.
The same attention in month twelve as month one. Your report shows where the time went and how much it moved the needle.
Clicks, impressions and rankings are inputs. You’re reported on revenue, cost of sale and ROI, because that’s what you’re measured on.
One agreement covering search, paid, site, CRM, and anything else digital with the knowledge to work across all of them. Time follows the return.
One narrative each month: where you are, what changed, what we recommend next and why. You make the call; we do the fact-finding and distill it into a digestible commentary.
◆ RESULTS ◆
The work behind the numbers
A sample of accounts we run, with the outcomes your board would care about rather than the vanity metrics.
◆ HOW IT WORKS ◆
From first call to compounding results
No long onboarding, no mystery. Here is exactly what happens once you request a callback.
A principal operator reviews your business, market and numbers, then takes you through the complete strategy. Yours to keep, hire us or not.
The bottom-line number we’re accountable for is agreed up front, with the 3 guarantees. 30-day terms.
Tracking first, so the number is real. Then campaigns, pages and CRM built by the person who planned them.
Bi-weekly internal reviews, resource moved to wherever the return is, with a narrative report a month.
What does it cost, and why isn’t it a per-channel retainer?
One agreement, one fee, sized to the resource your strategy needs rather than the number of channels on the invoice. Per-channel retainers punish you for doing marketing properly: add email, pay again; add CRO, pay again. We price against the bottom-line target we’re accountable for, and we’ve run this for businesses spending £500 a month through to £250k. Your fee is agreed up front and reviewed annually, or when you ask us for more resource. Never mid-stream, never a surprise on an invoice.
Are we tied into a contract? → Walk-Away Guarantee
Who owns the ad accounts, the site and the data? → Walk-Away Guarantee
Our ROAS looks acceptable but the bank balance does not. Why?
Should we add more channels, or fix the ones we have?
Who actually runs the account? → No-Middlemen Guarantee
What happens if you’re not moving the number? → Reallocation Guarantee
We already have an agency. Can you review what they’re doing?
Our traffic is fine but conversion is poor. Is that a media problem or a store problem?
We are heavily dependent on one channel. How risky is that?
◆ NOT READY TO TALK? ◆
Not ready to talk? Start here.
Pick the one that sounds like you.
Whichever you pick tags you for the right follow-up. No spam, unsubscribe any time.
Free full strategy, yours whether you hire us or not
Replies within 2 working days
3 guarantees and 30-day terms if you go ahead