◆ STARTUP MARKETING · PRINCIPAL OPERATOR-LED · NO FIXED-TERMS ◆
Marketing that builds momentum from a standing start.
Where your buyers already are, what it costs to reach them there, and which routes your budget can realistically compete in. Decided before you spend rather than after.
Small, structured tests with a defined result and a kill date, so you learn something from every pound rather than spreading it thin enough to learn nothing.
What you can afford to pay for a customer, based on your margin and repeat rate rather than on what the category average happens to be.
What to do with the channel that proves itself, in what order, so early momentum turns into something that compounds rather than plateaus.
Meta Business
Budgets from £500 to £250k a month
Not an audit. The actual plan: which channel first, what to test, what it should cost and what to do when it works. Built for your business, yours to keep either way.
Takes two minutes to start. We’ll ask a few questions about the business, then you book a call to walk the strategy through.
Our Triple Guarantee
Reallocation · No Middlemen · Walk-Away
Trusted by growing UK businesses
◆ THE OFFER ◆
A free strategy. Not a free “audit”.
Every agency dangles a free audit, which is difficult when there is barely an account to audit. What a new business needs is a plan: where to start, what to prove, and what it should cost. That is what we hand you.
THE TYPICAL FREE AUDIT
What everyone else sends over
A scorecard of your account settings
Screenshots of what’s “broken”
A generic best-practice checklist
Benchmarks against “industry averages”
A recommendations slide that means “hire us”
Nothing valuable to the wider business
THE FREE STRATEGY
What you get from us
Your goal, first customers, repeatable acquisition and sustainable unit economics, reverse engineered into the exact plan to get there:
The channels selected, and why
The funnels we’d propose mapped
The pages and tracking you’ll need first
The audiences we’d target
Forecast spend, customers and payback
Timelines to expect
Top-level messaging and offer ideas
Seasonality trends in your market
We’ve built these for pre-revenue startups through to £200m groups, on budgets from £500 a month to £250k. If you take the plan and run it without us, fair play. It’s yours.
◆ WHAT WE ACTUALLY DO ◆
We build the first acquisition system that actually repeats
The quickest way to kill a new business is to run out of money before you find out what works. Nine in ten fail, and the common thread is not a bad product. It is acquisition that never became repeatable.
The instinct is to be everywhere, because everything looks like it might work. That is exactly what stops you learning. A budget split five ways produces five inconclusive experiments and one unavoidable conclusion: marketing does not work for us.
So we don’t sell you a channel. We work out which one your business can realistically win in, prove it on the smallest budget that can produce an answer, and only then build behind it. Owned by you, not rented from us.
WHAT KILLS STARTUPS
WHAT STALLS THEM
WHAT FIXES IT
The four stages, and what we build for each:
Where your buyers already are, what reaching them costs, and which routes a budget your size can realistically compete in. Usually one or two to begin with, chosen deliberately rather than by default.
A structured test with a hypothesis, a budget cap and a date, so you get a clear yes or no rather than an inconclusive spend you keep topping up.
What you can afford to pay for a customer given your margin, repeat rate and payback period. Without this, no amount of optimisation tells you whether it is working.
Budget goes behind a route once it has proven itself, with the tracking and pages in place to keep the cost per customer accurate as volume rises.
◆ WHAT A TGMA STARTUP ENGAGEMENT CONTAINS ◆
Full startup marketing strategy
Yours to keep, hire us or not
Free
Tracking and unit economics setup
So every pound spent teaches you something measurable
Included
Channel testing and landing page work
Whatever proves or disproves the route fastest
Included
Bi-weekly internal reviews and reallocation
Budget moved off anything that has had a fair test and failed
Guaranteed
One narrative report a month
Customers, cost per customer, payback and what we recommend next
Included
Direct line to the person running it
No account manager in between
Guaranteed
◆ WHY REVENUE, NOT CHANNELS ◆
3 services. 3 contracts. Nobody accountable for your revenue.
Most new businesses end up with a freelancer per channel, or an agency per service, long before they have the revenue to justify either. Each one is judged on their channel, each one asks for more budget, and none of them is accountable for whether the business can actually acquire a customer profitably.
We run it as one team on one agreement, billed against the number that matters at this stage: what it costs to acquire a customer, and whether that cost is falling. If search is producing customers this month and social isn’t, the hours go to search. Not because it’s the service you signed terms for, but because it’s where the return is.
That’s why we can guarantee reallocation. Time follows the return. → See The TGMA Guarantee
THEM
PPC agency
Reports: clicks
12-month contract · own retainer
SEO agency
Reports: rankings
12-month contract · own retainer
Freelancer
Reports: when they have time
12-month contract · own retainer
US
Search · Paid · Site · Email
Reports: customers acquired, cost per customer and payback period, with concise commentary that lets you make the right decisions easily.
30-day terms · effort follows the return
1 Team. 1 Agreement. 1 Target.
▲ 5x
Reported: customers · cost per customer · payback period
TGMA · your operator
Search is paying back and paid social isn’t yet — moving the test budget across while we rework the creative ✓
good, keep going
Typically replies in minutes
◆ PRINCIPAL OPERATORS, NOT ACCOUNT MANAGERS ◆
Your launch is led by a principal operator, matched to the plan
Every TGMA account is led by a principal operator: someone who has taken businesses from a standing start rather than only managed mature accounts.
And your operator isn’t whoever has capacity that week. They’re matched to your account on what your strategy actually contains: the channels, the category, the stage you are at. You talk to them directly. No account managers relaying messages, no juniors learning on your budget, no waiting for the monthly catch-up to find out what’s going on.
◆ TGMA CREDENTIALS ◆
UK ad spend accounts managed
turnover companies marketing managed
monthly budgets handled
GUARANTEED: NO MIDDLEMEN. If account managers ever end up between you and the people doing the work, that month is free.
◆ 3 GUARANTEES. ON EVERY ACCOUNT. ◆
The TGMA Guarantee
Most agencies guarantee nothing. We give you 3: what we’ll do, and exactly what it costs us if we don’t do it.
A
“If anything we’re doing hasn’t moved your bottom line after 60 days, we move that time to something that will, at no extra cost, and tell you why.”
What it means: you never keep paying for a channel that isn’t producing, just because it’s where the terms started.
B
“Your account is led by a principal operator, and you deal directly with the people doing the work. If middlemen ever end up between you and them, that month is free.”
What it means: no account managers relaying messages, no juniors learning on your budget. The people you talk to are the people on the tools.
C
“Everything we build is yours from day one: accounts, data, tracking, site. Leave on 30 days’ notice and take all of it.”
What it means: you stay because it’s working, not because leaving is painful.
Agreed on day one. No small print.
◆ THE FINE PRINT, WITHOUT THE FINE PRINT ◆
What you won’t get from us
The reasons businesses leave agencies, and why they don’t happen here.
We guarantee the standard of work, not a seat. Whoever leads your account is an industry-experienced operator held to the same bar, so if the person changes, the quality doesn’t.
You’re on 30-day rolling terms, so there’s no renewal to hide a hike behind. Fees are reviewed annually, or when you ask for more resource. Never mid-stream, never a surprise on an invoice.
The same attention in month twelve as month one. Your report shows where the time went and how much it moved the needle.
Clicks, impressions and rankings are inputs. You’re reported on revenue, cost of sale and ROI, because that’s what you’re measured on.
One agreement covering search, paid, site, CRM, and anything else digital with the knowledge to work across all of them. Time follows the return.
One narrative each month: where you are, what changed, what we recommend next and why. You make the call; we do the fact-finding and distill it into a digestible commentary.
◆ RESULTS ◆
The work behind the numbers
A sample of accounts we run, with the outcomes your board would care about rather than the vanity metrics.
◆ HOW IT WORKS ◆
From first call to compounding results
No long onboarding, no mystery. Here is exactly what happens once you request a callback.
A principal operator reviews your business, market and numbers, then takes you through the complete strategy. Yours to keep, hire us or not.
The bottom-line number we’re accountable for is agreed up front, with the 3 guarantees. 30-day terms.
Tracking first, so the number is real. Then campaigns, pages and CRM built by the person who planned them.
Bi-weekly internal reviews, resource moved to wherever the return is, with a narrative report a month.
What does it cost, and why isn’t it a per-channel retainer?
One agreement, one fee, sized to the resource your strategy needs rather than the number of channels on the invoice. Per-channel retainers punish you for doing marketing properly: add email, pay again; add CRO, pay again. We price against the bottom-line target we’re accountable for, and we’ve run this for businesses spending £500 a month through to £250k. Your fee is agreed up front and reviewed annually, or when you ask us for more resource. Never mid-stream, never a surprise on an invoice.
Are we tied into a contract? → Walk-Away Guarantee
Who owns the ad accounts, the site and the data? → Walk-Away Guarantee
We have a small budget. Is it even worth starting?
Which channel should we start with?
Who actually runs the account? → No-Middlemen Guarantee
What happens if you’re not moving the number? → Reallocation Guarantee
We already have an agency. Can you review what they’re doing?
How long before we know whether it is working?
Should we do this in-house instead?
◆ NOT READY TO TALK? ◆
Not ready to talk? Start here.
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Free full strategy, yours whether you hire us or not
Replies within 2 working days
3 guarantees and 30-day terms if you go ahead