◆ B2B MARKETING · PRINCIPAL OPERATOR-LED · NO FIXED-TERMS ◆
B2B marketing built for long cycles and big deals.
Targeting by company, industry, role and seniority, so budget goes to the firms that can actually buy rather than everyone who looks similar.
A higher cost per enquiry is fine when the deal is worth five figures. We optimise for what closes rather than for the volume that flatters a dashboard.
Content, retargeting and email that keep you in the room over the months a real B2B decision takes, rather than for the week of the campaign.
Closed-loop reporting from the CRM, so marketing is judged on opportunities and revenue rather than on activity and impressions.
Meta Business
Budgets from £500 to £250k a month
Not an audit. The actual plan: accounts, channels, offers, budgets and the pipeline maths behind them. Built for your business, yours to keep either way.
Takes two minutes to start. We’ll ask a few questions about the business, then you book a call to walk the strategy through.
Our Triple Guarantee
Reallocation · No Middlemen · Walk-Away
Trusted by growing UK businesses
◆ THE OFFER ◆
A free strategy. Not a free “audit”.
Every agency dangles a free B2B audit. You know the drill: a PDF of screenshots, a traffic-light scorecard, and a meeting that turns into a pitch. We don’t audit. We hand you the plan.
THE TYPICAL FREE AUDIT
What everyone else sends over
A scorecard of your account settings
Screenshots of what’s “broken”
A generic best-practice checklist
Benchmarks against “industry averages”
A recommendations slide that means “hire us”
Nothing valuable to the wider business
THE FREE STRATEGY
What you get from us
Your goal, pipeline value, opportunity quality and closed revenue, reverse engineered into the exact plan to get there:
The channels selected, and why
The funnels we’d propose mapped
The content and CRM work you’ll need
The audiences we’d target
Forecast spend, opportunities and pipeline value
Timelines to expect
Top-level messaging and offer ideas
Seasonality trends in your market
We’ve built these for specialist consultancies through to £200m groups, on budgets from £500 a month to £250k. If you take the plan and run it without us, fair play. It’s yours.
◆ WHAT WE ACTUALLY DO ◆
We build the system that creates B2B pipeline
Most B2B businesses grow on referrals and reputation until those run out. That works until the year it doesn’t, and by the time the pipeline looks thin the fix is nine months away.
The trap is that B2B search volume is usually small. There are only so many people typing your category into Google this month, so a business that only captures demand hits a ceiling quickly and mistakes it for a market size problem.
So we don’t sell you a channel. We build coverage of the accounts you can win, create demand among the people who are not searching yet, and tie it all back through your CRM so marketing is judged on pipeline rather than activity.
WHAT KILLS B2B GROWTH
WHAT STALLS IT
WHAT FIXES IT
The four stages, and what we build for each:
The list of companies, industries and job titles worth reaching, sized against what you can realistically serve, before a penny of media is committed.
Because B2B search volume is finite, the growth comes from reaching people before they search. Paid social, LinkedIn and content do that job.
Lead scoring and routing built around your definition of a qualified opportunity, agreed with sales rather than assumed by marketing.
Source and stage recorded properly in the CRM, so a deal that closes in month seven is credited to the marketing that started it in month one.
◆ WHAT A TGMA B2B ENGAGEMENT CONTAINS ◆
Full B2B marketing strategy
Yours to keep, hire us or not
Free
CRM attribution and pipeline reporting rebuild
So long cycles are measured properly rather than guessed at
Included
Paid, search, content and landing page work
Whatever moves qualified pipeline this quarter
Included
Bi-weekly internal reviews and reallocation
Budget moved to the sources producing opportunities
Guaranteed
One narrative pipeline report a month
Opportunities, pipeline value, cost per opportunity and what we recommend next
Included
Direct line to the person running it
No account manager in between
Guaranteed
◆ WHY REVENUE, NOT CHANNELS ◆
3 services. 3 contracts. Nobody accountable for your revenue.
Most growing B2B businesses end up on separate terms for marketing services. PPC, SEO and their website, each with its own retainer, its own report and its own list of performance metrics. Each team member is judged on their channel, so each one fights for budget and prioritisation, and none of them is judged on the pipeline number your board reads.
We run all of it as one team on one agreement, billed against the numbers your stakeholders read: opportunities created, cost per opportunity, pipeline value and closed revenue. That changes how the time gets spent. If LinkedIn is creating opportunities this month and search isn’t, the hours go to LinkedIn. Not because it’s the service you signed terms for, but because it’s where the return is.
That’s why we can guarantee reallocation. Time follows the return. → See The TGMA Guarantee
THEM
PPC agency
Reports: cost per lead
12-month contract · own retainer
SEO agency
Reports: rankings
12-month contract · own retainer
Content agency
Reports: impressions
12-month contract · own retainer
US
Search · Paid · Content · CRM
Reports: opportunities, cost per opportunity, pipeline value and closed revenue, with concise commentary that lets you make the right decisions easily.
30-day terms · effort follows the return
1 Team. 1 Agreement. 1 Target.
▲ 46%
Reported: opportunities · pipeline value · closed revenue
TGMA · your operator
Two target accounts went quiet — moved budget into LinkedIn retargeting for both this morning ✓
one replied already
Typically replies in minutes
◆ PRINCIPAL OPERATORS, NOT ACCOUNT MANAGERS ◆
Your pipeline is led by a principal operator, matched to the plan
Every TGMA account is led by a principal operator: someone who has experience building pipeline for B2B businesses like yours.
And your operator isn’t whoever has capacity that week. They’re matched to your account on what your strategy actually contains: the channels, the sales cycle, the industry. You talk to them directly. No account managers relaying messages, no juniors learning on your budget, no waiting for the monthly catch-up to find out what’s going on.
◆ TGMA CREDENTIALS ◆
UK ad spend accounts managed
turnover companies marketing managed
monthly budgets handled
GUARANTEED: NO MIDDLEMEN. If account managers ever end up between you and the people doing the work, that month is free.
◆ 3 GUARANTEES. ON EVERY ACCOUNT. ◆
The TGMA Guarantee
Most agencies guarantee nothing. We give you 3: what we’ll do, and exactly what it costs us if we don’t do it.
A
“If anything we’re doing hasn’t moved your bottom line after 60 days, we move that time to something that will, at no extra cost, and tell you why.”
What it means: you never keep paying for a channel that isn’t producing, just because it’s where the terms started.
B
“Your account is led by a principal operator, and you deal directly with the people doing the work. If middlemen ever end up between you and them, that month is free.”
What it means: no account managers relaying messages, no juniors learning on your budget. The people you talk to are the people on the tools.
C
“Everything we build is yours from day one: accounts, data, tracking, site. Leave on 30 days’ notice and take all of it.”
What it means: you stay because it’s working, not because leaving is painful.
Agreed on day one. No small print.
◆ THE FINE PRINT, WITHOUT THE FINE PRINT ◆
What you won’t get from us
The reasons businesses leave agencies, and why they don’t happen here.
We guarantee the standard of work, not a seat. Whoever leads your account is an industry-experienced operator held to the same bar, so if the person changes, the quality doesn’t.
You’re on 30-day rolling terms, so there’s no renewal to hide a hike behind. Fees are reviewed annually, or when you ask for more resource. Never mid-stream, never a surprise on an invoice.
The same attention in month twelve as month one. Your report shows where the time went and how much it moved the needle.
Clicks, impressions and rankings are inputs. You’re reported on revenue, cost of sale and ROI, because that’s what you’re measured on.
One agreement covering search, paid, site, CRM, and anything else digital with the knowledge to work across all of them. Time follows the return.
One narrative each month: where you are, what changed, what we recommend next and why. You make the call; we do the fact-finding and distill it into a digestible commentary.
◆ RESULTS ◆
The work behind the numbers
A sample of accounts we run, with the outcomes your board would care about rather than the vanity metrics.
◆ HOW IT WORKS ◆
From first call to compounding results
No long onboarding, no mystery. Here is exactly what happens once you request a callback.
A principal operator reviews your business, market and numbers, then takes you through the complete strategy. Yours to keep, hire us or not.
The bottom-line number we’re accountable for is agreed up front, with the 3 guarantees. 30-day terms.
Tracking first, so the number is real. Then campaigns, pages and CRM built by the person who planned them.
Bi-weekly internal reviews, resource moved to wherever the return is, with a narrative report a month.
What does it cost, and why isn’t it a per-channel retainer?
One agreement, one fee, sized to the resource your strategy needs rather than the number of channels on the invoice. Per-channel retainers punish you for doing marketing properly: add email, pay again; add CRO, pay again. We price against the bottom-line target we’re accountable for, and we’ve run this for businesses spending £500 a month through to £250k. Your fee is agreed up front and reviewed annually, or when you ask us for more resource. Never mid-stream, never a surprise on an invoice.
Are we tied into a contract? → Walk-Away Guarantee
Who owns the ad accounts, the site and the data? → Walk-Away Guarantee
Our sales cycle is six months. How do we judge marketing before then?
LinkedIn is expensive. Is it worth it for us?
Who actually runs the account? → No-Middlemen Guarantee
What happens if you’re not moving the number? → Reallocation Guarantee
We already have an agency. Can you review what they’re doing?
We sell to a very small number of companies. Can marketing help at all?
Marketing and sales disagree about lead quality. How do you handle that?
◆ NOT READY TO TALK? ◆
Not ready to talk? Start here.
Pick the one that sounds like you.
Whichever you pick tags you for the right follow-up. No spam, unsubscribe any time.
Free full strategy, yours whether you hire us or not
Replies within 2 working days
3 guarantees and 30-day terms if you go ahead