◆ BRAND AWARENESS · PRINCIPAL OPERATOR-LED · NO FIXED-TERMS ◆
Brand awareness, measured on demand generation.
We will tell you plainly if capturing existing demand would return more, and most of the time for smaller businesses it would. Awareness earns its place, it does not get assumed.
Sized to the market you actually sell to, so you are not buying impressions in places that will never produce a customer no matter how cheap they are.
Branded search, direct traffic, soft conversions and pipeline entering the top of the funnel, baselined before the spend so the effect can be read afterwards.
When people already recognise you, your paid channels convert better and cost less. That effect is measurable, and it is usually where the return actually shows up.
Meta Business
Budgets from £500 to £250k a month
Not an audit. The actual plan: whether awareness is the right spend at all, and if it is, where, how much and how we would prove it. Yours to keep either way.
Takes two minutes to start. We’ll ask a few questions about the business, then you book a call to walk the strategy through.
Our Triple Guarantee
Reallocation · No Middlemen · Walk-Away
Trusted by growing UK businesses
◆ THE OFFER ◆
A free strategy. Not a free “audit”.
Every agency dangles a free brand audit. You know the drill: a PDF of screenshots, a traffic-light scorecard, and a meeting that turns into a pitch. We don’t audit. We hand you the plan, including when the plan is to spend the money elsewhere.
THE TYPICAL FREE AUDIT
What everyone else sends over
A scorecard of your account settings
Screenshots of what’s “broken”
A generic best-practice checklist
Benchmarks against “industry averages”
A recommendations slide that means “hire us”
Nothing valuable to the wider business
THE FREE STRATEGY
What you get from us
Your goal, recognition, consideration and the demand that follows it, reverse engineered into the exact plan to get there:
The channels selected, and why
The funnels we’d propose mapped
The creative and measurement you’ll need
The audiences we’d target
Forecast spend, reach and demand lift
Timelines to expect
Top-level messaging and offer ideas
Seasonality trends in your market
We’ve built these for challenger brands through to £200m groups, on budgets from £500 a month to £250k. If you take the plan and run it without us, fair play. It’s yours.
◆ WHAT WE ACTUALLY DO ◆
We build awareness that shows up in the demand numbers
Awareness spending is where most marketing budgets go to die quietly. It is comfortable, it looks impressive in a report, and it is almost never held to a number.
The reason is that it genuinely is harder to measure, not that it cannot be measured. Branded search volume, direct traffic, the cost of your performance channels and the rate at which people convert are all downstream of whether anyone has heard of you.
So we don’t sell you reach. We establish whether awareness is your actual constraint, and if it is, build the reach with a measurement plan attached and report the demand it produced rather than the impressions it bought.
WHEN IT IS WASTED
WHEN IT IS NEEDED
WHAT MAKES IT WORK
The four stages, and what we build for each:
Before anything is bought we establish whether awareness is genuinely what is holding you back, or whether you are simply not capturing the demand already searching for you.
Reach sized to the market you sell to, with placements chosen on who is there rather than on how cheap the inventory looks.
Distinctive, consistent and repeated. Awareness spending fails far more often on forgettable creative than on media buying.
Branded search, direct traffic, soft conversions such as guide downloads and saved baskets, and pipeline added at the top of the funnel. All baselined before the spend, so the effect can be defended with evidence.
◆ WHAT A TGMA AWARENESS ENGAGEMENT CONTAINS ◆
Full awareness strategy
Including an honest view on whether to spend at all
Free
Demand measurement setup
Branded search, direct traffic and blended acquisition cost baselined first
Included
Media planning and creative direction
Whatever gets you remembered by the people who buy
Included
Bi-weekly internal reviews and reallocation
Budget moved if the demand numbers are not responding
Guaranteed
One narrative report a month
Demand lift, blended acquisition cost and what we recommend next
Included
Direct line to the person running it
No account manager in between
Guaranteed
◆ WHY REVENUE, NOT CHANNELS ◆
3 services. 3 contracts. Nobody accountable for your revenue.
Most awareness budgets end up with a separate agency on separate terms, reporting separate metrics. Reach, impressions and engagement rate, none of which appear on the numbers your board reads, and none of which can be compared against what the same money would have done in a performance channel.
We run it as one team on one agreement, billed against the numbers your stakeholders read: branded demand, cost of acquisition across the whole account, revenue. That changes how the time gets spent. If awareness is lifting branded search and cheapening your paid channels, it earns more budget. If it isn’t, it loses it.
That’s why we can guarantee reallocation. Time follows the return. → See The TGMA Guarantee
THEM
Brand agency
Reports: impressions
12-month contract · own retainer
Media agency
Reports: reach
12-month contract · own retainer
Performance agency
Reports: last-click ROAS
12-month contract · own retainer
US
Reach · Search · Site · Measurement
Reports: branded demand, blended cost of acquisition and revenue, with concise commentary that lets you make the right decisions easily.
30-day terms · effort follows the return
1 Team. 1 Agreement. 1 Target.
▲ 52%
Reported: branded search · direct traffic · blended CAC
TGMA · your operator
Branded search up again this week and your paid CPCs are down with it — the reach spend is doing its job ✓
finally something to show the board
Typically replies in minutes
◆ PRINCIPAL OPERATORS, NOT ACCOUNT MANAGERS ◆
Your awareness spend is led by a principal operator, matched to the plan
Every TGMA account is led by a principal operator: someone who has run both awareness and performance budgets, and will tell you which one your business needs.
And your operator isn’t whoever has capacity that week. They’re matched to your account on what your strategy actually contains: the market, the channels, the measurement. You talk to them directly. No account managers relaying messages, no juniors learning on your budget, no waiting for the monthly catch-up to find out what’s going on.
◆ TGMA CREDENTIALS ◆
UK ad spend accounts managed
turnover companies marketing managed
monthly budgets handled
GUARANTEED: NO MIDDLEMEN. If account managers ever end up between you and the people doing the work, that month is free.
◆ 3 GUARANTEES. ON EVERY ACCOUNT. ◆
The TGMA Guarantee
Most agencies guarantee nothing. We give you 3: what we’ll do, and exactly what it costs us if we don’t do it.
A
“If anything we’re doing hasn’t moved your bottom line after 60 days, we move that time to something that will, at no extra cost, and tell you why.”
What it means: you never keep paying for a channel that isn’t producing, just because it’s where the terms started.
B
“Your account is led by a principal operator, and you deal directly with the people doing the work. If middlemen ever end up between you and them, that month is free.”
What it means: no account managers relaying messages, no juniors learning on your budget. The people you talk to are the people on the tools.
C
“Everything we build is yours from day one: accounts, data, tracking, site. Leave on 30 days’ notice and take all of it.”
What it means: you stay because it’s working, not because leaving is painful.
Agreed on day one. No small print.
◆ THE FINE PRINT, WITHOUT THE FINE PRINT ◆
What you won’t get from us
The reasons businesses leave agencies, and why they don’t happen here.
We guarantee the standard of work, not a seat. Whoever leads your account is an industry-experienced operator held to the same bar, so if the person changes, the quality doesn’t.
You’re on 30-day rolling terms, so there’s no renewal to hide a hike behind. Fees are reviewed annually, or when you ask for more resource. Never mid-stream, never a surprise on an invoice.
The same attention in month twelve as month one. Your report shows where the time went and how much it moved the needle.
Clicks, impressions and rankings are inputs. You’re reported on revenue, cost of sale and ROI, because that’s what you’re measured on.
One agreement covering search, paid, site, CRM, and anything else digital with the knowledge to work across all of them. Time follows the return.
One narrative each month: where you are, what changed, what we recommend next and why. You make the call; we do the fact-finding and distill it into a digestible commentary.
◆ RESULTS ◆
The work behind the numbers
A sample of accounts we run, with the outcomes your board would care about rather than the vanity metrics.
◆ HOW IT WORKS ◆
From first call to compounding results
No long onboarding, no mystery. Here is exactly what happens once you request a callback.
A principal operator reviews your business, market and numbers, then takes you through the complete strategy. Yours to keep, hire us or not.
The bottom-line number we’re accountable for is agreed up front, with the 3 guarantees. 30-day terms.
Tracking first, so the number is real. Then campaigns, pages and CRM built by the person who planned them.
Bi-weekly internal reviews, resource moved to wherever the return is, with a narrative report a month.
What does it cost, and why isn’t it a per-channel retainer?
One agreement, one fee, sized to the resource your strategy needs rather than the number of channels on the invoice. Per-channel retainers punish you for doing marketing properly: add email, pay again; add CRO, pay again. We price against the bottom-line target we’re accountable for, and we’ve run this for businesses spending £500 a month through to £250k. Your fee is agreed up front and reviewed annually, or when you ask us for more resource. Never mid-stream, never a surprise on an invoice.
Are we tied into a contract? → Walk-Away Guarantee
Who owns the ad accounts, the site and the data? → Walk-Away Guarantee
How do you measure something as vague as awareness?
When is awareness spending a bad idea?
Who actually runs the account? → No-Middlemen Guarantee
What happens if you’re not moving the number? → Reallocation Guarantee
We already have an agency. Can you review what they’re doing?
How long does awareness take to pay back?
What budget does awareness need to work?
◆ NOT READY TO TALK? ◆
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Free full strategy, yours whether you hire us or not
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3 guarantees and 30-day terms if you go ahead