◆ EMAIL AND CRM MARKETING · PRINCIPAL OPERATOR-LED · NO FIXED-TERMS ◆
Revenue from the customers you already paid for.
Flows and campaigns built around what your customers actually bought and when, rather than a newsletter sent to everyone on the same Thursday.
Capture built into the site and the paid channels, so the audience you can sell to for free keeps growing rather than being rented each month.
A customer who buys twice halves your acquisition cost. Lifting repeat rate changes what you can afford to bid in every paid channel you run.
Flows keep producing whether or not a budget is live this month, which is what makes them the most resilient revenue in the account.
Meta Business
Budgets from £500 to £250k a month
Not an audit. The actual plan: flows, segments, list growth and the revenue we would expect from each. Built for your business, yours to keep either way.
Takes two minutes to start. We’ll ask a few questions about the business, then you book a call to walk the strategy through.
Our Triple Guarantee
Reallocation · No Middlemen · Walk-Away
Trusted by growing UK businesses
Trusted by growing UK businesses
◆ THE OFFER ◆
A free strategy. Not a free “audit”.
Every agency dangles a free email audit. You know the drill: a PDF of screenshots, a traffic-light scorecard, and a meeting that turns into a pitch. We don’t audit. We hand you the plan.
THE TYPICAL FREE AUDIT
What everyone else sends over
A scorecard of your account settings
Screenshots of what’s “broken”
A generic best-practice checklist
Benchmarks against “industry averages”
A recommendations slide that means “hire us”
Nothing valuable to the wider business
THE FREE STRATEGY
What you get from us
Your goal, repeat revenue, list growth and customer value, reverse engineered into the exact plan to get there:
The channels selected, and why
The funnels we’d propose mapped
The flows, segments and capture you’ll need
The audiences we’d target
Forecast revenue per flow and per campaign
Timelines to expect
Top-level messaging and offer ideas
Seasonality trends in your market
We’ve built these for lists of a few hundred through to several million, for local firms and £200m groups alike. If you take the plan and run it without us, fair play. It’s yours.
◆ WHAT WE ACTUALLY DO ◆
We turn an existing customer base into predictable revenue
Almost every business we pick up is sitting on an asset it is not working. A list built over years, emailed occasionally, segmented not at all, and measured on open rates rather than on revenue.
The reason is that email feels done once a platform is in place. But a welcome flow, an abandoned basket sequence and a lapsed-customer campaign are not content, they are revenue infrastructure, and most accounts are missing at least one of them entirely.
So we don’t sell you a send schedule. We build the flows that run without anyone touching them, grow the list deliberately through the site and your paid channels, and report what each sequence earns.
WHAT WASTES A LIST
WHAT STALLS IT
WHAT MAKES IT WORK
The four levers, and what we build for each:
Welcome, abandoned basket, post-purchase, replenishment and lapsed customer. Automated sequences that earn continuously without anyone scheduling them.
Messages built around what someone bought, when they bought it and what they are likely to want next, rather than one send to the entire list.
Capture built into the site and funded through the paid channels, so the audience you can reach for free keeps compounding instead of decaying.
Revenue per recipient, per flow and per segment, so email is judged on money rather than on open rates and click-through.
◆ WHAT A TGMA EMAIL AND CRM ENGAGEMENT CONTAINS ◆
Full email and CRM strategy
Yours to keep, hire us or not
Free
Platform, deliverability and reporting rebuild
So the sends land and the revenue is attributed properly
Included
Flow, campaign and capture work
Whatever returns most against the hours available
Included
Bi-weekly internal reviews and reallocation
Effort moved to the flows and segments returning most
Guaranteed
One narrative report a month
Revenue per recipient, repeat rate and what we recommend next
Included
Direct line to the person running it
No account manager in between
Guaranteed
◆ WHY REVENUE, NOT CHANNELS ◆
3 services. 3 contracts. Nobody accountable for your revenue.
Most businesses treat email as something the marketing assistant does on a Thursday, or hand it to an agency reporting open rates and click rates. Neither arrangement produces a number anyone can take to a board, and neither is connected to what the paid channels are spending to bring people in.
We run it as one team on one agreement, billed against the numbers your stakeholders read: revenue per recipient, repeat rate, customer value. That changes how the time gets spent. If the abandoned basket flow would return more this month than three campaigns, we build the flow first.
That’s why we can guarantee reallocation. Time follows the return. → See The TGMA Guarantee
THEM
Email agency
Reports: open rates
12-month contract · own retainer
PPC agency
Reports: clicks
12-month contract · own retainer
Web agency
Reports: page speed
12-month contract · own retainer
US
Email · CRM · Site · Paid
Reports: revenue per recipient, repeat rate and customer value, with concise commentary that lets you make the right decisions easily.
30-day terms · effort follows the return
1 Team. 1 Agreement. 1 Target.
▲ 48%
Reported: revenue per recipient · repeat rate · customer value
TGMA · your operator
Abandoned basket flow went live Tuesday — already your second highest earning sequence ✓
from a list we already had
Typically replies in minutes
◆ PRINCIPAL OPERATORS, NOT ACCOUNT MANAGERS ◆
Your CRM is led by a principal operator, matched to the plan
Every TGMA account is led by a principal operator: someone who has built retention revenue rather than only scheduled campaigns.
And your operator isn’t whoever has capacity that week. They’re matched to your account on what your strategy actually contains: the platform, the customer base, the category. You talk to them directly. No account managers relaying messages, no juniors learning on your budget, no waiting for the monthly catch-up to find out what’s going on.
◆ TGMA CREDENTIALS ◆
UK ad spend accounts managed
turnover companies marketing managed
monthly budgets handled
GUARANTEED: NO MIDDLEMEN. If account managers ever end up between you and the people doing the work, that month is free.
◆ 3 GUARANTEES. ON EVERY ACCOUNT. ◆
The TGMA Guarantee
Most agencies guarantee nothing. We give you 3: what we’ll do, and exactly what it costs us if we don’t do it.
A
“If anything we’re doing hasn’t moved your bottom line after 60 days, we move that time to something that will, at no extra cost, and tell you why.”
What it means: you never keep paying for a channel that isn’t producing, just because it’s where the terms started.
B
“Your account is led by a principal operator, and you deal directly with the people doing the work. If middlemen ever end up between you and them, that month is free.”
What it means: no account managers relaying messages, no juniors learning on your budget. The people you talk to are the people on the tools.
C
“Everything we build is yours from day one: accounts, data, tracking, site. Leave on 30 days’ notice and take all of it.”
What it means: you stay because it’s working, not because leaving is painful.
Agreed on day one. No small print.
◆ THE FINE PRINT, WITHOUT THE FINE PRINT ◆
What you won’t get from us
The reasons businesses leave agencies, and why they don’t happen here.
We guarantee the standard of work, not a seat. Whoever leads your account is an industry-experienced operator held to the same bar, so if the person changes, the quality doesn’t.
You’re on 30-day rolling terms, so there’s no renewal to hide a hike behind. Fees are reviewed annually, or when you ask for more resource. Never mid-stream, never a surprise on an invoice.
The same attention in month twelve as month one. Your report shows where the time went and how much it moved the needle.
Clicks, impressions and rankings are inputs. You’re reported on revenue, cost of sale and ROI, because that’s what you’re measured on.
One agreement covering search, paid, site, CRM, and anything else digital with the knowledge to work across all of them. Time follows the return.
One narrative each month: where you are, what changed, what we recommend next and why. You make the call; we do the fact-finding and distill it into a digestible commentary.
◆ RESULTS ◆
The work behind the numbers
A sample of accounts we run, with the outcomes your board would care about rather than the vanity metrics.
◆ HOW IT WORKS ◆
From first call to compounding results
No long onboarding, no mystery. Here is exactly what happens once you request a callback.
A principal operator reviews your business, market and numbers, then takes you through the complete strategy. Yours to keep, hire us or not.
The bottom-line number we’re accountable for is agreed up front, with the 3 guarantees. 30-day terms.
Tracking first, so the number is real. Then campaigns, pages and CRM built by the person who planned them.
Bi-weekly internal reviews, resource moved to wherever the return is, with a narrative report a month.
What does it cost, and why isn’t it a per-channel retainer?
One agreement, one fee, sized to the resource your strategy needs rather than the number of channels on the invoice. Per-channel retainers punish you for doing marketing properly: add email, pay again; add CRO, pay again. We price against the bottom-line target we’re accountable for, and we’ve run this for businesses spending £500 a month through to £250k. Your fee is agreed up front and reviewed annually, or when you ask us for more resource. Never mid-stream, never a surprise on an invoice.
Are we tied into a contract? → Walk-Away Guarantee
Who owns the ad accounts, the site and the data? → Walk-Away Guarantee
Our list is old and we barely email it. Is it still worth anything?
How big does a list need to be for this to be worth it?
Who actually runs the account? → No-Middlemen Guarantee
What happens if you’re not moving the number? → Reallocation Guarantee
We already have an agency. Can you review what they’re doing?
Should we be doing SMS as well?
Will you work with our existing platform?
◆ NOT READY TO TALK? ◆
Not ready to talk? Start here.
Pick the one that sounds like you.
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Free full strategy, yours whether you hire us or not
Replies within 2 working days
3 guarantees and 30-day terms if you go ahead