◆ ECOMMERCE SEO · PRINCIPAL OPERATOR-LED · NO FIXED-TERMS ◆
Each category is treated as its own line in the P&L, so you can see which parts of the catalogue organic is actually growing.
Index control, canonicals, pagination and facets handled properly, because on a big store this is usually what holds the whole domain back.
The pages that take the money get the attention first. Content that supports them comes after, not instead.
Not an audit. The actual plan: channels, funnels, budgets, timelines, messaging, offers. Built for your business, yours to keep either way.
Takes two minutes to start. We’ll ask a few questions about the business, then you book a call to walk the strategy through.
Our Triple Guarantee
Reallocation · No Middlemen · Walk-Away
Trusted by growing UK businesses
◆ HOW WE OPERATE ◆
Category and sub-category pages carry most of the commercial search volume. They get built and earned first, and products inherit the authority.
Filters, variants and sorting generate near-infinite URLs. Rules are set deliberately so crawl budget goes to pages that can actually rank and sell.
The operator who sets the strategy does the work and reads the result. No handover, no junior learning on your catalogue.
BEST USED FOR
Category and sub-category pages, where most commercial search volume sits
Large catalogues where crawl budget is being wasted on filtered variations
Stores whose products disappear from search when stock runs out
Sites competing against marketplaces for their own brand and product terms
Replatforms and redesigns, where organic revenue is most often lost
WHO IT FITS
Stores with catalogues large enough that structure matters
Brands whose products are also sold on marketplaces by others
Businesses that have replatformed and never recovered their traffic
Ecommerce teams paying for traffic they could be earning
◆ HOW WE DELIVER IT ◆
Demand is mapped to the categories and sub-categories buyers actually search, then the navigation is built to match rather than mirroring how your warehouse is organised.
Valuable filter combinations are made indexable and linked. Everything else is controlled, so you are not asking Google to crawl a hundred thousand variations of the same page.
Products that sell out keep their URL, their rankings and their links, with the page handled properly instead of being deleted and redirected into oblivion.
Guides and editorial earn links and then pass that authority to the category pages that sell, rather than sitting in a blog that ranks for nothing that converts.
◆ PRINCIPAL OPERATORS, NOT ACCOUNT MANAGERS ◆
of UK ad spend managed
turnover companies marketing managed
monthly budgets handled
GUARANTEED: NO MIDDLEMEN. If an account manager ever ends up between you and the person doing the work, that month is free.
◆ 3 GUARANTEES. ON EVERY ACCOUNT. ◆
Most agencies guarantee nothing. We give you three: what we will do, and exactly what it costs us if we do not.
A
“If anything we’re doing hasn’t moved your bottom line after 60 days, we move that time to something that will, at no extra cost, and tell you why.”
What it means: you never keep paying for a channel that isn’t producing, just because that’s where the terms started.
B
“Your account is led by a principal operator, and you deal directly with the people doing the work. If middlemen ever end up between you and them, that month is free.”
What it means: no account managers relaying messages, no juniors learning on your budget. The people you talk to are the people on the tools.
C
“Everything we build is yours from day one: accounts, data, tracking, site. Leave on 30 days’ notice and take all of it.”
What it means: you stay because it’s working, not because leaving is painful.
Agreed on day one. No small print.
◆ FAQ ◆
Can we realistically compete with Amazon and the marketplaces?
Should we focus on product pages or category pages?
Our variants create duplicate pages. Is that a problem?
Our platform limits what we can change. Does that stop this?
How long before organic revenue moves?
We are replatforming. Should we pause?
Free full strategy, yours whether you hire us or not
Replies within 2 working days
3 guarantees and 30-day terms if you go ahead
Not an audit. The actual plan: channels, funnels, budgets, timelines, messaging, offers. Built for your business, yours to keep either way.
Takes two minutes to start. We’ll ask a few questions about the business, then you book a call to walk the strategy through.
Our Triple Guarantee
Reallocation · No Middlemen · Walk-Away