◆ MICROSOFT ADS · PRINCIPAL OPERATOR-LED · NO FIXED-TERMS ◆
Structure, match types and negatives are rebuilt around how Bing actually serves. An import takes ten minutes and then spends on the wrong queries for months.
Company, industry and job function data is layered onto search campaigns, so B2B budget concentrates on the firms and roles you sell to.
Microsoft is measured on cost per sale in its own right rather than inheriting Google’s numbers, and reported separately so you can see what it contributes.
Meta Business
Budgets from £500 to £250k a month
Not an audit. The actual plan: channels, funnels, budgets, timelines, messaging, offers. Built for your business, yours to keep either way.
Takes two minutes to start. We’ll ask a few questions about the business, then you book a call to walk the strategy through.
Our Triple Guarantee
Reallocation · No Middlemen · Walk-Away
Trusted by growing UK businesses
◆ HOW WE OPERATE ◆
Not impressions, not cheap clicks. Microsoft earns budget when it produces revenue at a cost that beats the alternative, and loses it when it does not.
Match types, audience signals and bid strategies behave differently here. The account is structured for Microsoft rather than mirrored from Google and hoped for.
The operator who writes the strategy is the one in the account every week. No handover, no junior learning on your budget.
BEST USED FOR
Extending search campaigns that already convert on Google, at a materially lower cost per click
B2B and considered purchases, where Microsoft skews older, more senior and higher earning
Markets where Google auction prices have stopped making commercial sense
Targeting by company, industry and job function using LinkedIn profile data inside search
Desktop and workplace buying, where Windows and Edge defaults still put Bing in front of people
WHO IT FITS
Businesses already running Google search profitably who want more of the same volume
B2B, professional services, finance, healthcare, manufacturing and IT
Companies selling to people who research at work on a company machine
Anyone whose Google CPCs have risen faster than their conversion rate
◆ HOW WE DELIVER IT ◆
Importing from Google takes ten minutes and produces an account that spends on the wrong queries. We rebuild structure, match types and negatives around how Microsoft actually serves.
Company, industry and job function targeting is applied to search campaigns so B2B spend concentrates on the firms and roles you sell to, not every search that looks similar.
Microsoft is set its own targets rather than inheriting Google’s. Bid strategies are chosen for the volume available here, which is lower and needs different handling.
Conversions are tracked and reported separately so you can see what Microsoft contributes, rather than it disappearing into a single paid search line.
◆ PRINCIPAL OPERATORS, NOT ACCOUNT MANAGERS ◆
of UK ad spend managed
turnover companies marketing managed
monthly budgets handled
GUARANTEED: NO MIDDLEMEN. If an account manager ever ends up between you and the person doing the work, that month is free.
◆ 3 GUARANTEES. ON EVERY ACCOUNT. ◆
Most agencies guarantee nothing. We give you three: what we will do, and exactly what it costs us if we do not.
A
“If anything we’re doing hasn’t moved your bottom line after 60 days, we move that time to something that will, at no extra cost, and tell you why.”
What it means: you never keep paying for a channel that isn’t producing, just because that’s where the terms started.
B
“Your account is led by a principal operator, and you deal directly with the people doing the work. If middlemen ever end up between you and them, that month is free.”
What it means: no account managers relaying messages, no juniors learning on your budget. The people you talk to are the people on the tools.
C
“Everything we build is yours from day one: accounts, data, tracking, site. Leave on 30 days’ notice and take all of it.”
What it means: you stay because it’s working, not because leaving is painful.
Agreed on day one. No small print.
◆ FAQ ◆
Is Microsoft not too small to bother with?
Can you just import my Google campaigns?
How much budget does it need?
Will it cannibalise my Google Ads?
Do you charge extra to add Microsoft to my account?
How quickly will we see results?
Free full strategy, yours whether you hire us or not
Replies within 2 working days
3 guarantees and 30-day terms if you go ahead
Not an audit. The actual plan: channels, funnels, budgets, timelines, messaging, offers. Built for your business, yours to keep either way.
Takes two minutes to start. We’ll ask a few questions about the business, then you book a call to walk the strategy through.
Our Triple Guarantee
Reallocation · No Middlemen · Walk-Away
The channel most accounts live or die on. Search, Shopping and Performance Max built around the queries that buy.
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Every paid channel planned and run as one budget rather than five separate contracts.
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B2B targeting by company, role and seniority, measured on pipeline rather than form fills.
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Technical, on page and AI search optimisation that compounds over time.
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