◆ D2C MARKETING · PRINCIPAL OPERATOR-LED · NO FIXED-TERMS ◆
D2C marketing that grows the brand and the margin together.
Spend worked to contribution after cost of goods, shipping, returns and fees, so growth in orders shows up as profit rather than as turnover.
Direct brands that compete only on price and delivery get squeezed by marketplaces. Being recognised and preferred is what protects the margin you went direct for.
Email, SMS and subscription built around the second and third order, which is usually where the economics of selling direct start to work at all.
First-party data, your own channels and a list you can sell to again without paying an intermediary for access to people you already acquired.
Meta Business
Budgets from £500 to £250k a month
Not an audit. The actual plan: channels, offers, budgets, forecasts and the lifecycle work behind them. Built for your brand, yours to keep either way.
Takes two minutes to start. We’ll ask a few questions about the business, then you book a call to walk the strategy through.
Our Triple Guarantee
Reallocation · No Middlemen · Walk-Away
Trusted by growing UK businesses
◆ THE OFFER ◆
A free strategy. Not a free “audit”.
Every agency dangles a free audit. You know the drill: a PDF of screenshots, a traffic-light scorecard, and a meeting that turns into a pitch. We don’t audit. We hand you the plan.
THE TYPICAL FREE AUDIT
What everyone else sends over
A scorecard of your account settings
Screenshots of what’s “broken”
A generic best-practice checklist
Benchmarks against “industry averages”
A recommendations slide that means “hire us”
Nothing valuable to the wider business
THE FREE STRATEGY
What you get from us
Your goal, orders, contribution margin and repeat rate, reverse engineered into the exact plan to get there:
The channels selected, and why
The funnels we’d propose mapped
The store, tracking and lifecycle work you’ll need
The audiences we’d target
Forecast spend, orders and contribution
Top-level messaging and offer ideas
Seasonality trends in your market
We’ve built these for brands in their first year through to national names, on budgets from £500 a month to £250k. If you take the plan and run it without us, fair play. It’s yours.
◆ WHAT WE ACTUALLY DO ◆
We build the system that makes selling direct profitable
Going direct looks like the better margin until you add up what each customer costs to acquire. Wholesale gives away margin and buys distribution with it. Direct keeps the margin and makes you pay for the demand yourself.
So the whole model turns on two numbers: what a customer costs to acquire, and what they are worth over their lifetime. Brands that only watch the first grow turnover and lose money. Brands that only watch the second run out of cash waiting to be proved right.
So we don’t sell you a channel. We build acquisition priced against your real margin, the brand work that stops you competing on price alone, and the lifecycle that makes the second order cheaper than the first. Owned by you, not rented from us.
WHAT KILLS D2C BRANDS
WHAT STALLS THEM
WHAT FIXES IT
The four levers, and what we build for each:
Paid and organic demand worked to contribution after cost of goods, shipping, returns and fees, rather than to a platform ROAS figure that ignores all four of them.
Going direct removes the retailer and the shelf, so recognition has to do that job instead. It is what keeps you out of a straight price comparison.
Email, SMS and subscription built around the second and third order, because for most direct brands the first order barely pays for itself.
Your own list, your own customer data and your own channels, so the people you paid to acquire can be reached again without paying for the privilege.
◆ WHAT A TGMA D2C ENGAGEMENT CONTAINS ◆
Full D2C marketing strategy
Yours to keep, hire us or not
Free
Tracking and margin attribution rebuild
So contribution after fees is visible, not just revenue
Included
Paid, search, store and lifecycle work
Whatever moves contribution this month
Included
Bi-weekly internal reviews and reallocation
Budget moved to the sources producing profitable orders
Guaranteed
One narrative report a month
Orders, contribution, repeat rate and what we recommend next
Included
Direct line to the person running it
No account manager in between
Guaranteed
◆ WHY REVENUE, NOT CHANNELS ◆
3 services. 3 contracts. Nobody accountable for your revenue.
Most growing direct-to-consumer brands end up on separate terms for marketing services. PPC, SEO, email and the store itself, each with its own retainer, its own report and its own list of performance metrics. Each team member is judged on their channel, so each one fights for budget and prioritisation, and none of them is judged on the margin you actually keep.
We run all of it as one team on one agreement, billed against the numbers you read: orders, contribution after fees, repeat rate. That changes how the time gets spent. If paid social is producing profitable orders this month and search isn’t, the hours go to paid social. Not because it’s the service you signed terms for, but because it’s where the return is.
That’s why we can guarantee reallocation. Time follows the return. → See The TGMA Guarantee
THEM
PPC agency
Reports: ROAS
12-month contract · own retainer
SEO agency
Reports: rankings
12-month contract · own retainer
Email agency
Reports: open rates
12-month contract · own retainer
US
Paid · Search · Store · Lifecycle
Reports: orders, contribution after fees and repeat rate, with concise commentary that lets you make the right decisions easily.
30-day terms · effort follows the return
1 Team. 1 Agreement. 1 Target.
▲ 37%
Reported: orders · contribution after fees · repeat rate
TGMA · your operator
Shipping costs jumped on the heavy SKUs — paused them in Shopping and pushed the margin lines instead ✓
contribution up, orders flat
Typically replies in minutes
◆ PRINCIPAL OPERATORS, NOT ACCOUNT MANAGERS ◆
Your brand is led by a principal operator, matched to the plan
Every TGMA account is led by a principal operator: someone who has grown direct-to-consumer brands rather than only managed ad accounts for them.
And your operator isn’t whoever has capacity that week. They’re matched to your account on what your strategy actually contains: the channels, the products, the category. You talk to them directly. No account managers relaying messages, no juniors learning on your budget, no waiting for the monthly catch-up to find out what’s going on.
◆ TGMA CREDENTIALS ◆
UK ad spend accounts managed
turnover companies marketing managed
monthly budgets handled
GUARANTEED: NO MIDDLEMEN. If account managers ever end up between you and the people doing the work, that month is free.
◆ 3 GUARANTEES. ON EVERY ACCOUNT. ◆
The TGMA Guarantee
Most agencies guarantee nothing. We give you 3: what we’ll do, and exactly what it costs us if we don’t do it.
A
“If anything we’re doing hasn’t moved your bottom line after 60 days, we move that time to something that will, at no extra cost, and tell you why.”
What it means: you never keep paying for a channel that isn’t producing, just because it’s where the terms started.
B
“Your account is led by a principal operator, and you deal directly with the people doing the work. If middlemen ever end up between you and them, that month is free.”
What it means: no account managers relaying messages, no juniors learning on your budget. The people you talk to are the people on the tools.
C
“Everything we build is yours from day one: accounts, data, tracking, site. Leave on 30 days’ notice and take all of it.”
What it means: you stay because it’s working, not because leaving is painful.
Agreed on day one. No small print.
◆ THE FINE PRINT, WITHOUT THE FINE PRINT ◆
What you won’t get from us
The reasons businesses leave agencies, and why they don’t happen here.
We guarantee the standard of work, not a seat. Whoever leads your account is an industry-experienced operator held to the same bar, so if the person changes, the quality doesn’t.
You’re on 30-day rolling terms, so there’s no renewal to hide a hike behind. Fees are reviewed annually, or when you ask for more resource. Never mid-stream, never a surprise on an invoice.
The same attention in month twelve as month one. Your report shows where the time went and how much it moved the needle.
Clicks, impressions and rankings are inputs. You’re reported on revenue, cost of sale and ROI, because that’s what you’re measured on.
One agreement covering search, paid, site, CRM, and anything else digital with the knowledge to work across all of them. Time follows the return.
One narrative each month: where you are, what changed, what we recommend next and why. You make the call; we do the fact-finding and distill it into a digestible commentary.
◆ RESULTS ◆
The work behind the numbers
A sample of accounts we run, with the outcomes your board would care about rather than the vanity metrics.
◆ HOW IT WORKS ◆
From first call to compounding results
No long onboarding, no mystery. Here is exactly what happens once you request a callback.
A principal operator reviews your business, market and numbers, then takes you through the complete strategy. Yours to keep, hire us or not.
The bottom-line number we’re accountable for is agreed up front, with the 3 guarantees. 30-day terms.
Tracking first, so the number is real. Then campaigns, pages and CRM built by the person who planned them.
Bi-weekly internal reviews, resource moved to wherever the return is, with a narrative report a month.
What does it cost, and why isn’t it a per-channel retainer?
One agreement, one fee, sized to the resource your strategy needs rather than the number of channels on the invoice. Per-channel retainers punish you for doing marketing properly: add email, pay again; add CRO, pay again. We price against the bottom-line target we’re accountable for, and we’ve run this for businesses spending £500 a month through to £250k. Your fee is agreed up front and reviewed annually, or when you ask us for more resource. Never mid-stream, never a surprise on an invoice.
Are we tied into a contract? → Walk-Away Guarantee
Who owns the ad accounts, the site and the data? → Walk-Away Guarantee
Our ROAS looks acceptable but we are not making money. Why?
How do we know what we can afford to pay for a customer?
Who actually runs the account? → No-Middlemen Guarantee
What happens if you’re not moving the number? → Reallocation Guarantee
We already have an agency. Can you review what they’re doing?
Should we sell on marketplaces as well?
How much should we spend on brand versus performance?
◆ NOT READY TO TALK? ◆
Not ready to talk? Start here.
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Free full strategy, yours whether you hire us or not
Replies within 2 working days
3 guarantees and 30-day terms if you go ahead