The seven ways marketing agencies quietly lose you money
The seven ways marketing agencies quietly lose you money
The seven ways marketing agencies quietly lose you money
We’ve sat on both sides of the table, running seven figure agency relationships in house and working inside agencies watching where the money actually goes. Most of it doesn’t go missing in one big failure. It leaks, a little every month, through seven habits that look completely normal from the outside.
We’ve sat on both sides of the table, running seven figure agency relationships in house and working inside agencies watching where the money actually goes. Most of it doesn’t go missing in one big failure. It leaks, a little every month, through seven habits that look completely normal from the outside.
The Growth Marketing Agency
·
28 September 2026
This is the report we hand to businesses comparing agencies, written out in full. It shows you how to spot each of the seven in your own account in ten minutes.
This is the report we hand to businesses comparing agencies, written out in full. It shows you how to spot each of the seven in your own account in ten minutes.
The number on your invoice is the small one
The number on your invoice is the small one
If you’re already working with an agency, you know what they cost you. It’s on the invoice every month. What you don’t know is what they’re costing you: the difference between what your budget produces today and what it should be producing. That gap never appears on an invoice. Nobody sends it to you. It just quietly compounds.
If you’re already working with an agency, you know what they cost you. It’s on the invoice every month. What you don’t know is what they’re costing you: the difference between what your budget produces today and what it should be producing. That gap never appears on an invoice. Nobody sends it to you. It just quietly compounds.
Here’s what it typically looks like a year in, on an ordinary engagement. Adjust every figure to your own. The shape of the loss stays the same.
Here’s what it typically looks like a year in, on an ordinary engagement. Adjust every figure to your own. The shape of the loss stays the same.
£2,500
£2,500
Monthly retainer
£5,000
£5,000
Monthly ad spend
12 months
12 months
Into the relationship
£30,000
£30,000
Layer 01 · The fee
Twelve months of a £2,500 retainer. This is the number you see, and the only one anyone ever questions.
£9k–£15k
£9k–£15k
Layer 02 · Wasted spend
Between 15% and 25% of a typical unmanaged ad budget goes to search terms, placements and audiences that were never going to convert. Nobody looks, because looking doesn’t generate a fee.
£45k–£90k
£45k–£90k
Layer 03 · The performance gap
The revenue or pipeline your £5,000 a month was capable of producing, and didn’t. Money sat in the wrong channel, changes took weeks, and nobody’s job was the bottom line. From month three it typically runs £5,000 to £10,000 a month.
Total, a year in: £84,000 to £135,000
Call it £100,000. Against a £30,000 fee. The invoice is the small number.
Where the £100,000 goes
Where the £100,000 goes
The invoice versus the real cost, one year in.
£30k
£12k
£58k
The fee you see
What lands on the invoice every month.
Spend nobody audits
15 to 25% of the media budget.
Return your budget should have produced
Measured from month three against a competent forecast.
£30k of fee. £42k once you add the spend nobody audits. £100k once you count the return the budget should have produced.
One concession before you argue with that figure
One concession before you argue with that figure
We don’t count the first two months. Build months are real: two to three for paid media, longer for organic, unless the agency inherited a mature account. Judging an agency on week one revenue is unfair, and any agency worth keeping will tell you so.
We don’t count the first two months. Build months are real: two to three for paid media, longer for organic, unless the agency inherited a mature account. Judging an agency on week one revenue is unfair, and any agency worth keeping will tell you so.
So the gap above is measured from month three onwards, against what a competent operator would forecast for your budget. Nine months, not twelve. That is the fair version of the number, and it is still £100,000.
So the gap above is measured from month three onwards, against what a competent operator would forecast for your budget. Nine months, not twelve. That is the fair version of the number, and it is still £100,000.
MONTHS 1 AND 2 · THE BUILD PHASE
Accounts learning and tracking bedding in
Early signals moving before revenue does
Don’t count it against them
MONTH 3 ONWARDS · MEASURED AGAINST THE FORECAST
Every month judged against the number they told you to expect
If they never gave you one, that is Way 1
Nine months, not twelve, and still £100,000
Where the money actually goes
Where the money actually goes
None of these look like failure from the outside. Each one is standard practice somewhere, defensible on its own, and invisible on an invoice. Together they are the difference between the £30,000 you pay and the £100,000 it costs.
None of these look like failure from the outside. Each one is standard practice somewhere, defensible on its own, and invisible on an invoice. Together they are the difference between the £30,000 you pay and the £100,000 it costs.
WAY 01
They report on numbers nobody is paid on
They report on numbers nobody is paid on
Vanity reporting is the mechanism that hides all the others.
WAY 02
Your budget is trapped in retainer boxes
Your budget is trapped in retainer boxes
Money allocated by contract structure rather than by return.
WAY 03
Their fee grows with your spend, not your return
Their fee grows with your spend, not your return
Percentage of media spend, for near identical workload.
WAY 04
You’re paying for a middleman’s hours
You’re paying for a middleman’s hours
Two salaries billed against one account’s work.
WAY 05
The wasted spend nobody’s looking for
The wasted spend nobody’s looking for
The most direct leak, and the easiest to find.
WAY 06
Every change takes three weeks
Every change takes three weeks
Paid media rewards speed. The monthly meeting doesn’t.
WAY 07
They own the keys
They own the keys
Costs nothing today. Costs everything the day you leave.
Way 1. They report on numbers nobody is paid on
Way 1. They report on numbers nobody is paid on
Open your last monthly report. Count the metrics on the first page.
Open your last monthly report. Count the metrics on the first page.
Impressions. Clicks. Click through rate. Cost per click. Engagement rate. Quality Score. Maybe a “conversions” figure that includes newsletter sign ups and page scrolls. Now count how many of them appear in your board pack, your P&L, or the number your MD asks you about on a Monday morning. Usually zero.
Impressions. Clicks. Click through rate. Cost per click. Engagement rate. Quality Score. Maybe a “conversions” figure that includes newsletter sign ups and page scrolls. Now count how many of them appear in your board pack, your P&L, or the number your MD asks you about on a Monday morning. Usually zero.
This isn’t an accident. Granular metrics always have a green arrow somewhere. If cost per click went up, click through rate went up. If leads fell, impressions rose. A report with forty metrics on it can be made to look positive in any month, in any account, regardless of what happened to your revenue. An agency that reports to your bottom line has nowhere to hide: revenue, cost per acquisition, return on total spend, qualified pipeline. One or two numbers, the same ones you’re held to, month after month.
This isn’t an accident. Granular metrics always have a green arrow somewhere. If cost per click went up, click through rate went up. If leads fell, impressions rose. A report with forty metrics on it can be made to look positive in any month, in any account, regardless of what happened to your revenue. An agency that reports to your bottom line has nowhere to hide: revenue, cost per acquisition, return on total spend, qualified pipeline. One or two numbers, the same ones you’re held to, month after month.
The same report should also tell you whether a slow start is a build phase or a stall. In a genuine build phase, revenue arrives late but the early signals move first: add to carts, quote starts, enquiries, cost per click falling as the account learns. In a stall those lines are flat too, and the only thing on the page is “give it time”. If your agency never wrote down what the early signals should look like, “give it time” has no expiry date.
The same report should also tell you whether a slow start is a build phase or a stall. In a genuine build phase, revenue arrives late but the early signals move first: add to carts, quote starts, enquiries, cost per click falling as the account learns. In a stall those lines are flat too, and the only thing on the page is “give it time”. If your agency never wrote down what the early signals should look like, “give it time” has no expiry date.
“A report with forty metrics on it can be made to look positive in any month.”
“A report with forty metrics on it can be made to look positive in any month.”
What it costs you
Not a direct loss. It’s the mechanism that hides all the others. Vanity reporting is why the six leaks that follow can run for a year without anyone noticing.
Find it in ten minutes
Take your last report and cross out every number that isn’t revenue, qualified leads, cost per acquisition or return on spend. If what’s left fits on a sticky note, you’re being reported to. Not reported on.
YOUR MONTHLY REPORT
Impressions ▲ 34%
Clicks ▲ 12%
Click through rate ▲ 0.4 pts
Engagement rate ▲ 21%
Quality Score ▲ 6 / 10
Revenue — not shown
THE NUMBER YOU’RE HELD TO
Revenue ▼ 8% against forecast
Cost per acquisition
Return on total spend
Early signals, written down
Nowhere to hide
Way 2. Your budget is trapped in retainer boxes
Way 2. Your budget is trapped in retainer boxes
Most agencies sell services. PPC management. SEO. Paid social. Email. Each one comes with its own retainer line, its own scope, its own person. That structure has a hidden consequence: the money can’t move.
Most agencies sell services. PPC management. SEO. Paid social. Email. Each one comes with its own retainer line, its own scope, its own person. That structure has a hidden consequence: the money can’t move.
Say your Google Ads are producing leads at £40 and your Meta campaigns are producing them at £140. The right decision is obvious. Shift budget, effort and attention to Google until the returns even out. But your Meta retainer is £1,000 a month with a scope attached, so the Meta work carries on regardless. Nobody on the agency side is incentivised to say “stop paying us for this”. Their own revenue depends on you not doing that.
Say your Google Ads are producing leads at £40 and your Meta campaigns are producing them at £140. The right decision is obvious. Shift budget, effort and attention to Google until the returns even out. But your Meta retainer is £1,000 a month with a scope attached, so the Meta work carries on regardless. Nobody on the agency side is incentivised to say “stop paying us for this”. Their own revenue depends on you not doing that.
The result is a marketing budget allocated by contract structure rather than by return. Every channel gets its fixed share whether it’s flying or failing.
The result is a marketing budget allocated by contract structure rather than by return. Every channel gets its fixed share whether it’s flying or failing.
“Nobody on the agency side is paid to say: stop paying us for this.”
“Nobody on the agency side is paid to say: stop paying us for this.”
What it costs you
On the example engagement, a 20 to 30% misallocation across £5,000 a month is £1,000 to £1,500 a month producing a fraction of what it could. Over a year, that’s £12,000 to £18,000 spent where the return was worst.
Find it in ten minutes
Ask your agency when they last recommended cutting or pausing one of their own services because another was outperforming it. If the answer is never, the money has never moved.
GOOGLE ADS · £40 PER LEAD
£1,500 retainer, fixed scope
Winning. Can’t get more.
META ADS · £140 PER LEAD
£1,000 retainer, fixed scope
Failing. Keeps its share.
Way 3. Their fee grows with your spend, not your return
Way 3. Their fee grows with your spend, not your return
Read your contract. Look for “percentage of media spend”.
Read your contract. Look for “percentage of media spend”.
If your fee is pegged to ad spend, the agency earns more when you spend more, regardless of whether the extra spend made you a single pound. Every recommendation to “scale”, “test a new channel” or “increase budget” carries a direct benefit to them that you can’t see.
If your fee is pegged to ad spend, the agency earns more when you spend more, regardless of whether the extra spend made you a single pound. Every recommendation to “scale”, “test a new channel” or “increase budget” carries a direct benefit to them that you can’t see.
The workload doesn’t scale that way. Managing £20,000 a month in Google Ads is not twice the work of managing £10,000. Often it’s the same campaign with a bigger number in the budget field. You’re paying double for the same hours.
The workload doesn’t scale that way. Managing £20,000 a month in Google Ads is not twice the work of managing £10,000. Often it’s the same campaign with a bigger number in the budget field. You’re paying double for the same hours.
The same logic appears in a different disguise when results are good. Revenue is flying, so the agency “revisits pricing”. Your success becomes the case for charging you more for the work that was already being done.
The same logic appears in a different disguise when results are good. Revenue is flying, so the agency “revisits pricing”. Your success becomes the case for charging you more for the work that was already being done.
“Your success becomes the case for charging you more for the same work.”
“Your success becomes the case for charging you more for the same work.”
What it costs you
Scaling from £5,000 to £10,000 a month in spend on a 15% fee model adds £750 a month to the agency’s income for near identical workload. £9,000 a year, before you know whether the extra spend worked.
Find it in ten minutes
Find the pricing clause. If the fee is a percentage of spend, ask what changes in the work if your budget doubled. Listen for a specific answer.
What doubles and what doesn’t
What doubles and what doesn’t
Ad spend, agency fee at 15%, and hours of work, before and after.
Ad spend
Agency fee
Hours of work
Before
Before
After
After
Ad spend £5,000 to £10,000, up 100%. Agency fee £750 to £1,500, up 100%. Hours of work: flat.
Way 4. You’re paying for a middleman’s hours
Way 4. You’re paying for a middleman’s hours
Ask yourself who you actually speak to.
Ask yourself who you actually speak to.
In most agencies it’s an account manager. Their job is to relay your questions to the people doing the work, and relay the answers back. They can’t answer a technical question on the call. They can’t make a change while you’re talking. They say “let me check with the team”, and the team is the people you thought you were paying for.
In most agencies it’s an account manager. Their job is to relay your questions to the people doing the work, and relay the answers back. They can’t answer a technical question on the call. They can’t make a change while you’re talking. They say “let me check with the team”, and the team is the people you thought you were paying for.
This layer exists for two reasons, and neither is your benefit. It lets the agency bill the operator’s hours and the manager’s hours on one account. And it puts a buffer between you and the person accountable for results, so when something goes wrong the message is always “I’ll find out”.
This layer exists for two reasons, and neither is your benefit. It lets the agency bill the operator’s hours and the manager’s hours on one account. And it puts a buffer between you and the person accountable for results, so when something goes wrong the message is always “I’ll find out”.
Underneath the account manager, look at who’s actually in your account. The senior person from the pitch is usually running new business now. The day to day is often someone eighteen months into their career, learning on your budget.
Underneath the account manager, look at who’s actually in your account. The senior person from the pitch is usually running new business now. The day to day is often someone eighteen months into their career, learning on your budget.
“The team is the people you thought you were paying for.”
“The team is the people you thought you were paying for.”
What it costs you
Two salaries’ worth of hours billed against one account’s work, plus every change that took a week because it passed through three people. On a £2,500 retainer it’s reasonable to assume a third to a half pays for the relay, not the work. £10,000 to £15,000 a year.
Find it in ten minutes
Check the change history in Google Ads and Meta. Whose name is on the changes? Now check the last three emails from your agency. Are they the same person? If not, you’ve found the middleman.
The relay versus the operator model
The relay versus the operator model
THE RELAY
You
Account manager
“The team”
Junior in your account
a week, two salaries
THE OPERATOR MODEL
You
Principal operator
same day, one person
Way 5. The wasted spend nobody’s looking for
Way 5. The wasted spend nobody’s looking for
This is the most direct leak, and the easiest to find.
This is the most direct leak, and the easiest to find.
Every ad account accumulates waste. Search terms that match your keywords but have nothing to do with buying: “jobs”, “free”, “how to”, competitor names, the wrong country. Placements on apps and sites your customers never visit. Audiences that overlap so completely you’re bidding against yourself. Brand campaigns paying for clicks from people who were already typing your web address.
Every ad account accumulates waste. Search terms that match your keywords but have nothing to do with buying: “jobs”, “free”, “how to”, competitor names, the wrong country. Placements on apps and sites your customers never visit. Audiences that overlap so completely you’re bidding against yourself. Brand campaigns paying for clicks from people who were already typing your web address.
Cleaning this up is unglamorous, ongoing work. It doesn’t produce a slide for the monthly deck. So in most agency managed accounts, it simply doesn’t happen. We regularly open accounts where 20% of the last twelve months’ spend went to search terms that should have been excluded in the first fortnight.
Cleaning this up is unglamorous, ongoing work. It doesn’t produce a slide for the monthly deck. So in most agency managed accounts, it simply doesn’t happen. We regularly open accounts where 20% of the last twelve months’ spend went to search terms that should have been excluded in the first fortnight.
“It doesn’t produce a slide for the monthly deck, so it doesn’t get done.”
“It doesn’t produce a slide for the monthly deck, so it doesn’t get done.”
What it costs you
15 to 25% of ad spend on the example engagement is £750 to £1,250 a month. £9,000 to £15,000 a year, straight out of the account, for nothing.
Find it in ten minutes
In Google Ads, open the Search Terms report for the last 90 days and sort by cost. Read the top fifty. Count how many you’d never want to pay for. Then check when the negative keyword list was last updated.
Search terms · last 90 days · sorted by cost
Search terms · last 90 days · sorted by cost
A real shape of waste from an accountancy account. Should you be paying for these?
accountant near me
accountant near me
£1,240
accountant jobs manchester
accountant jobs manchester
£412
free accounting software
free accounting software
£388
how to do my own tax return
how to do my own tax return
£301
small business accountant
small business accountant
£980
[competitor name] reviews
[competitor name] reviews
£276
accountancy course online
accountancy course online
£244
Five of seven should have been excluded in week one
Five of seven should have been excluded in week one
£1,621 wasted, 90 days
Way 6. Every change takes three weeks
Way 6. Every change takes three weeks
You spot something on a Tuesday. A competitor’s launched a promotion. Your sales team says the calls coming through are the wrong kind. The best selling product’s out of stock.
You spot something on a Tuesday. A competitor’s launched a promotion. Your sales team says the calls coming through are the wrong kind. The best selling product’s out of stock.
You email the agency. A reply comes on Thursday. It goes on the agenda for the monthly meeting. The change is made a fortnight after that. Meanwhile the budget has kept spending, every day, on the old version.
You email the agency. A reply comes on Thursday. It goes on the agenda for the monthly meeting. The change is made a fortnight after that. Meanwhile the budget has kept spending, every day, on the old version.
Paid media rewards speed. A campaign that adapts within a day captures the opportunity. One that adapts within a month has paid for the whole problem. The monthly meeting cadence, where everything gets crammed into an hour and nothing happens in between, is designed around the agency’s calendar, not your market.
Paid media rewards speed. A campaign that adapts within a day captures the opportunity. One that adapts within a month has paid for the whole problem. The monthly meeting cadence, where everything gets crammed into an hour and nothing happens in between, is designed around the agency’s calendar, not your market.
“The monthly meeting is built around the agency’s calendar, not your market.”
“The monthly meeting is built around the agency’s calendar, not your market.”
What it costs you
Every three week delay on a £5,000 a month account is roughly £3,500 of spend running against a known problem. Four of those in a year, and there are always more than four, is £14,000.
Find it in ten minutes
Look at the last change you asked for. Find the email where you asked and the date it went live. Count the days.
One change, two calendars
One change, two calendars
The agency path, and what it costs while you wait.
TUE
You spot it
A competitor promotion, a stock problem, the wrong kind of calls.
THU
Reply: “noted”
It goes on the agenda for the monthly meeting.
DAY 14
Monthly meeting
£3,500 spent on the old version while you wait.
DAY 21
Change live
The operator model: Tuesday you message, Wednesday it’s live.
One day. One person. That is the whole difference between the two rows.
Way 7. They own the keys
Way 7. They own the keys
The last one doesn’t cost you anything today. It costs you everything the day you decide to leave.
The last one doesn’t cost you anything today. It costs you everything the day you decide to leave.
Check who owns your Google Ads account. Your Meta Business Manager. Your Google Analytics property. Your tag manager container. Your landing pages. Your email platform. In a large proportion of agency relationships, at least one of those sits in the agency’s name, and the campaigns, audiences, conversion tracking and twelve months of learning data inside it go with them when you go.
Check who owns your Google Ads account. Your Meta Business Manager. Your Google Analytics property. Your tag manager container. Your landing pages. Your email platform. In a large proportion of agency relationships, at least one of those sits in the agency’s name, and the campaigns, audiences, conversion tracking and twelve months of learning data inside it go with them when you go.
Some agencies do this deliberately. Most do it because it was easier at set up and nobody asked. The effect is identical: leaving means starting from zero. New account, no history, algorithms learning from scratch, two or three months of build paid for a second time.
Some agencies do this deliberately. Most do it because it was easier at set up and nobody asked. The effect is identical: leaving means starting from zero. New account, no history, algorithms learning from scratch, two or three months of build paid for a second time.
Which is exactly why it’s rarely raised. Ownership is the quiet reason businesses stay with agencies they’ve stopped trusting.
Which is exactly why it’s rarely raised. Ownership is the quiet reason businesses stay with agencies they’ve stopped trusting.
“Ownership is the quiet reason businesses stay with agencies they’ve stopped trusting.”
“Ownership is the quiet reason businesses stay with agencies they’ve stopped trusting.”
What it costs you
Nothing, until it costs you £15,000 to £25,000: two to three build months paid for a second time, in fees and in spend that’s learning rather than earning. Plus the leverage you never had in every conversation about fees or performance.
Find it in ten minutes
Log into Google Ads and Meta Business Manager. Go to the access settings. Is your company the owner, or a user? If you’re not sure, that’s your answer.
ACCOUNT ACCESS · TYPICAL AGENCY SET UP
Agency Ltd — owner
Your company — standard user
Conversion tracking — agency container
Leave, and it all leaves with them.
ACCOUNT ACCESS · HOW IT SHOULD BE
Your company — owner
Your agency — access you can revoke
Conversion tracking — your container
Yours from day one. Walk away with everything.
Your ten minute agency audit
Your ten minute agency audit
Seven questions. Yes or no. Be honest, and use the checks above if you’re not sure. Every “no” is one of the seven ways, running in your account right now.
Seven questions. Yes or no. Be honest, and use the checks above if you’re not sure. Every “no” is one of the seven ways, running in your account right now.
Print this. Run it this week.
Print this. Run it this week.
01
01
Does my monthly report lead with revenue, cost per acquisition or return on spend, the numbers I’m held to?
Does my monthly report lead with revenue, cost per acquisition or return on spend, the numbers I’m held to?
02
02
Has my agency ever recommended cutting or pausing one of their own services because another was outperforming it?
Has my agency ever recommended cutting or pausing one of their own services because another was outperforming it?
03
03
Is my fee independent of how much I spend on ads?
Is my fee independent of how much I spend on ads?
04
04
Is the person making changes in my account the same person I speak to?
Is the person making changes in my account the same person I speak to?
05
05
Has my Search Terms report been reviewed in the last 30 days?
Has my Search Terms report been reviewed in the last 30 days?
06
06
Was my last requested change live within 48 hours?
Was my last requested change live within 48 hours?
07
07
Does my company own every ad account, tracking property and asset?
Does my company own every ad account, tracking property and asset?
SEVEN YES ANSWERS
You have a rare agency. Keep them.
FOUR TO SIX
Something is leaking, and you now know where to look.
THREE OR FEWER
The fee is the least of what this relationship is costing you.
What right looks like
What right looks like
None of the seven are inevitable. They’re choices agencies make because the model rewards them. A different model produces different behaviour. This is the standard we work to, and next to each one is how we cover it.
None of the seven are inevitable. They’re choices agencies make because the model rewards them. A different model produces different behaviour. This is the standard we work to, and next to each one is how we cover it.
FREE STRATEGY · ANSWERS WAY 1
Show the plan before the invoice
Show the plan before the invoice
A full strategy before you commit: the investment, the timelines, the forecast returns, and the early signals that prove it’s on track. That is what “give it time” gets measured against. If an agency won’t give it, ask why.
ONE NUMBER REPORTING · ANSWERS WAY 1
Report to one number
Report to one number
We are measured on the same bottom line figure you are: revenue, cost of sale and return on spend, reported as one narrative a month. Everything else is diagnostic detail underneath it.
THE REALLOCATION GUARANTEE · ANSWERS WAY 2
Let the money move
Let the money move
No per service retainer boxes. Resource goes wherever the return is highest this month, and moves again when that changes, at no extra cost.
FLAT FEE, REVIEWED ANNUALLY · ANSWERS WAY 3
Decouple the fee from the spend
Decouple the fee from the spend
A flat fee for the work, agreed up front and never linked to media spend. Costs are reviewed once a year, or when you decide you want more resource. Scaling your budget is a decision about your return, not about our income.
THE NO MIDDLEMEN GUARANTEE · ANSWERS WAY 4
Deal with the operator
Deal with the operator
The person building your campaigns is the person you speak to. No account manager, no relay, no “I’ll find out”. If a middleman ever appears on your account, the month is free.
BOTTOM LINE FOCUS · ANSWERS WAY 5
Treat wasted spend as the first job
Treat wasted spend as the first job
Our whole model is built on your bottom line, not on activity. Search terms, placements, audiences and brand cannibalisation are reviewed continuously, because a pound not wasted is worth exactly as much as a pound earned.
DIRECT CHAT LINE · ANSWERS WAY 6
Move in days, not meetings
Move in days, not meetings
Every client has a direct chat line to their principal operator. Changes are acted on in days, not at the next meeting. The monthly review is for strategy, not for catching up on the backlog.
THE WALK AWAY GUARANTEE · ANSWERS WAY 7
Own everything from day one
Own everything from day one
Every account, property, campaign and asset sits in your name. If you leave, you take it all with you on 30 days’ notice.
What to do next
What to do next
So see what your account looks like with the leaks closed. We build a full strategy for your business before you spend a penny with us: where your budget should be, what’s being wasted today, what the early signals should look like in the first ninety days, and a forecast against your actual numbers. It’s not an audit. Anyone can criticise. It’s the plan we’d run, handed to you in full, and it’s yours to keep.
So see what your account looks like with the leaks closed. We build a full strategy for your business before you spend a penny with us: where your budget should be, what’s being wasted today, what the early signals should look like in the first ninety days, and a forecast against your actual numbers. It’s not an audit. Anyone can criticise. It’s the plan we’d run, handed to you in full, and it’s yours to keep.
Still inside a contract? Bring it. We’ll show you what the remaining months are costing and how to line up the switch so nothing stops.
Still inside a contract? Bring it. We’ll show you what the remaining months are costing and how to line up the switch so nothing stops.
A
The Reallocation Guarantee
The Reallocation Guarantee
If anything we’re doing hasn’t moved your bottom line after 60 days, we move that time to something that will, at no extra cost, and tell you why. Answers Ways 2 and 6.
B
The No Middlemen Guarantee
The No Middlemen Guarantee
You deal directly with the principal operator doing the work. If a middleman ever ends up between you and them, that month is free. Answers Ways 4 and 6.
C
The Walk Away Guarantee
The Walk Away Guarantee
Everything we build is yours from day one: accounts, data, tracking, site. Leave on 30 days’ notice and take all of it. Answers Ways 3 and 7.
Fees agreed up front and never linked to your media spend. Reporting on revenue, cost of sale and return on spend as one narrative a month. A direct line to the operator running the account. Every standard above, because that list is simply our operating model written down.
Fees agreed up front and never linked to your media spend. Reporting on revenue, cost of sale and return on spend as one narrative a month. A direct line to the operator running the account. Every standard above, because that list is simply our operating model written down.
Three or more “no” answers? Here’s the next step.
Three or more “no” answers? Here’s the next step.
Three or more “no” answers? Here’s the next step.
Every “no” on that audit is money leaving your account this month, and it keeps leaving every month until something changes. Not next quarter. Not when the contract is up. Now.
Every “no” on that audit is money leaving your account this month, and it keeps leaving every month until something changes. Not next quarter. Not when the contract is up. Now.